Telegram is a great platform for promoting a company, personal brand, or blog. Telegram is in the top 5 of the world’s messengers, and the number of users per month is about 700 million. But unlike, for example, TikTok, it is not so easy to gain subscribers from scratch in Telegram. Usually, the messenger is used as a social network. a network to which you can ” transfer ” an already recruited audience. However, Telegram does not stand still, and here, too, there are effective ways to gain followers. How to start selling products and services by subscription?
Consider paid and free methods. First, let’s pay attention to what is suitable if you already have an audience on other sites:
Adding Subscribers Manually
Telegram is primarily a messenger, which means that you can add members to channels manually. For example, people from your contacts list or those with whom you have ever communicated.
How to do it:
- Open channel settings
- Go to the “Subscribers” section
- Add Users
Links in social networks
This is the old classic way without secrets and pitfalls. The bottom line is to add a link to your social networks. Publish posts, in Stories, and invite friends and subscribers. The first audience will be just right. Telegram tools now allow you to post links to your channel quickly and directly. Don’t forget that there are free multi-links. You can use services such as Tap link, SocProfile, and Linktree. Top 20 Ways To Increase The Number Of Followers On Instagram
If you already have a ready-made website or landing page where you send your potential buyers, then do not be too lazy to leave a link/banner to your Telegram and other social networks. You can also leave a link and call-to-action at the end of the letter if you use email marketing and mailing lists. How to Build an Effective Mailing List: The Complete Guide
QR code is a very convenient and affordable tool that many people underestimate. If your business is completely or partially offline, then leave a QR code with a call to subscribe to your Telegram. Leave the code in conspicuous places, boxes, packaging, or even on a street pole, what if someone is interested? Do not forget about customer benefits, for example, a discount for new subscribers or regular promotional codes in the Telegram channel. People love being profitable and free, so give them a “barter”.
Now let’s pay attention to the methods that are suitable if you do not yet have an audience on other sites:
Telegram Ad Platform is the official Telegram platform for placing advertising posts. Advertising is placed on channels from 1000 subscribers, and the length of the post cannot exceed 160 characters.
The key disadvantage of this method is the lack of targeting for specific people, so the advertising budget can be wasted. Be careful and do not forget to test for small amounts first. Despite this, in setting up advertising posts, you can choose the topic of the channel on which the advertisement itself will be published; examples of specific channels; channel exceptions.
Note: before launching advertising, replenish your account in your personal account (min. 2 euros).
Mutual PR and partnership
Believe me, you are not the only one who is looking for ways to get followers on Telegram. One of the most effective free ways is a mutual repost and mutual PR. Look for channels with the same number of subscribers as you, with similar topics and a loyal audience. Turn your competitor into a partner.
The easiest ways to find ways to collaborate:
- Find channels through search and contact the administrator directly with an offer.
- Join special admin chats for mutual PR and contact the right people, or leave your ad and wait for offers.
Do not forget that any administrator can wind up subscribers for himself, and then you will not get anything good from PR. In this case, we recommend that you analyze the statistics of another channel. The Popsters service can help you with this.
Popsters allow you to view the statistics of any channel in Telegram for a selected period, sort posts according to the desired indicators, and see how the number of subscribers matches the real picture. For convenience, Popsters allows you to download the statistics of several channels at once and compare them without writing out individual numbers.
Placement of advertising through the exchange
One of the brightest examples of an advertising exchange in Telegram is Telegra.in the platform. Thanks to this service, you can place your advertisements and download reports of running campaigns.
Life hack: try using the Elama service. This is a contextual advertising management automation platform that will simplify your work and teach you how to use advertising tools. Can be used with both Telegra.in and Telegram Ads.
A lead magnet is a special offer for customers in exchange for their subscription.
This can be done, for example, through the Click.Bar service. It will be like a multilink and a mini landing at the same time. Prepare an offer that may be of interest to subscribers: a discount, a free lesson, a checklist, a contest, etc., and make it available only to your subscribers. Create a page with an offer through a click bar or other service and leave a link to Telegram.
When everything is ready, you can launch targeted advertising for your target audience. For convenience, we recommend creating a simple bot, to which the link will lead so that it issues a lead magnet for a subscription. Make a quality lead magnet so that people don’t unsubscribe after receiving a gift.
We do not recommend using this method. But it is obvious that people are afraid of an empty channel without subscribers and an audience, the ” herd instinct ” does not work, and a person may not react in any way, even if he likes the content. In this case, you can use services with paid cheats. But you need to understand that the quality of such subscribers will be at a low level and this will not make much sense except for a beautiful number. Use it wisely and don’t overdo it. How to Create Stickers for Printing and Messaging Apps
Post quality content
We made this point last for a reason. You can use all of the above methods, but not get the result because your content is not interesting to people.
Post content regularly, with interesting headlines, but don’t spam your posts. Remember that Telegram is a messenger and people get annoying notifications. If a subscriber turns off your channel notifications, then the chance of coming back and regularly viewing content will be greatly reduced.
To understand what the audience reacts to and what kind of posts they like, we recommend using the Popsters analytics service. The advantages of the service are, first of all, detailed statistics of your channel, as well as channels of competitors. You can upload several profiles at once, including yours, and compare which posts get the most reactions, how you look against the background of others, and which content is completely uninteresting to the audience. How to Open Blocked or Banned Telegram Channels on iPhone
Do not forget to include reactions and comments on the channel, then the statistics will be more understandable. You can sort posts by reactions, comments, views, ER, VR and date.
Popsters also provide ready-made reports in PDF, Excel, and PPTX formats.