13 Tips for Successful Affiliate Marketing

Are you an affiliate marketer and want to achieve success in this area? Here you can not do without a well-thought-out strategy. You probably have a lot of competition. To get ahead of your competitors, you need to work hard on your affiliate site.

Below we will share 13 tips that will allow you to increase your income from affiliate programs. The SE Ranking platform will help implement many of them. Top 7 Ways to Make Money on Social Media

13 Tips for Successful Affiliate Marketing

1. Focus on 1-3 related topics

Perhaps you are a very versatile person and are well versed in many things. You can create an affiliate site that covers a large number of topics – but is it profitable?

It would seem that the more topics you cover, the more money you can earn. After all, you can add a huge number of links to texts.

But covering a large number of topics will not lead to anything good. First, it’s bad for visibility on Google – it will be difficult for search algorithms to determine the subject of your site. Secondly, this is bad for users – it will be difficult for them to figure out what your resource is really about. From this emerge problems with recognition and trust. It’s impossible to be an expert in everything – by spreading yourself over too many things, you won’t be able to make your site authoritative enough. So the goods are not sold.

Instead, choose up to three related topics and focus on them. For example, an affiliate site might cover the following set of topics:

  • Home Decor
  • Feng Shui
  • DIY products


  • Personal Finance
  • Investment
  • Passive income

You may think that this is how you limit yourself, but it is just the opposite. This way you can focus your attention on a narrower topic, hone your knowledge in this area – and eventually become a real expert. And, as we know, experts in a narrow field are valued many times more. 5 Ways to Make Money on YouTube

2. If the competition in a niche is too high, focus on a narrower topic

Affiliate marketers are afraid to work on a narrow topic, thinking that in this way they limit themselves. But, as we said above, by narrowing the topic, you can stand out from the competition and become an authoritative expert for the audience.

Our main advice is to analyze the market. Let’s say you want to work in the home decor niche. How competitive is it? Assess the level of competition with an SEO tool like SE Ranking’s ” Keyword Analysis “. Enter the phrase “home decor” and click “Analyze”.

In the results, we see that the complexity of the key is 49 out of 100 possible. It’s quite difficult to rank for this keyword — many competitors are already ranking for it.

Let’s go down to the block “Selected keywords”. In the “Related Keywords” section, click the “Detailed Report” button.

Here we can find phrases with less complexity, for example, “DIY home decor from improvised materials. ”

Don’t worry about less traffic. The goal here is to find a less competitive niche. So you will be more likely to get high positions in search and sales. You will still have many opportunities to rank for high volume keywords.

Speaking of high volume keywords…

3. Create separate pages on your website for high volume keywords

When developing an affiliate strategy, pay due attention to how to get a large flow of organic traffic from SERPs.

First, you need to find keywords with high frequency and low difficulty. That is, those for which with a high probability it will be possible to break into the top 10. Results on the first page of Google receive an average of 71% to 92% of clicks, while those on the second page receive only about 6%.

Even at the previous stage, we started to analyze the keywords, let’s go a little deeper. In the same section of the phrase search tool, use the filters to find keywords with a frequency of at least 100 and a difficulty of 0 to 30 (0 means the keyword is the easiest to move through). Here’s what we get:

“Home decor store”, “buy home decor”, “cheap home decor” – and a few other keywords are great options with good frequency (from 110 to 260) and very low complexity (from 5 to 11).

A good start, but ideally we should find phrases with high traffic. We know that the keyword “home decor ” has a high level of competition, but the traffic is very good. Let’s generalize our main keyword – replace it with “decor”, and then filter the results – choose a frequency from 500 and difficulty to 30.

Thus, we found keywords with higher frequency and less complexity. We may use them to create individual pages on our website.

In any case, you will work with low-frequency keys as well. This is fine! They can be used on existing pages. Consider embedding these keywords in product comparison tables (more on that in a moment), in an FAQ block, or using them in conjunction with a higher volume main keyword.

Important: if such keys have little competition, then even with a small frequency they can benefit the site. These simple phrases help you rank higher in the search results more often, thereby strengthening your authority in the eyes of the search engine. The Best Healing Crystals and Gemstones

4. Create Comparison Tables

Comparison tables are a must for almost every affiliate site. With their help, you can visually compare products and offers on various parameters. For example:

  • Characteristics
  • Purpose
  • Advantages
  • Competitive advantages

Here is an example of a comparison table from Start pack, which helps to select services for a business:

Create tables for each product category or topic. For example, you can make a comparison chart with wood wall maps that fall under the home decor category we are looking at above.

Be sure to put the brand with the best conversion rate in the first place.

Another advantage of such tables is a predominantly commercial intent – if a user views a page with a comparison of goods, he most likely intends to make a purchase.

5. Expand your list of brands and subtopics with competitor analysis

Without competitor analysis, it will be difficult to succeed in affiliate marketing.

Your competitors are a mine of useful information. Let’s take a look at how SE Ranking makes it absolutely legal to “spy” on your competitors and get new ideas for your affiliate site. To do this, enter the URL into the Competitor Site Analysis tool.

Continuing the topic of home decor, for example, we took a site in this niche – DesignBoom.

On the dashboard, click on the number in the “Keywords” block.

The following information is displayed here:

  • Keywords this site ranks for
  • Competitor positions for these keywords
  • Pages that rank for queries
  • The amount of traffic to the site for these queries
  • Difficulty and frequency of specific keywords

Borrow ideas for your site. Look for keywords with high enough frequency and low difficulty so that you have a better chance of ranking for them. And don’t forget to use filters to narrow down the results to the most relevant ones.

Important: the higher the competitor’s position for a keyword and the lower the competition, the more chances you have to get ahead of the site and get its traffic! 10 Cool And Creative Home Store & Decor Business Names Ideas

6. Follow the trends

Although trends are a fleeting phenomenon, they can affect the increase in sales through affiliate programs. This, in turn, will allow you to gain a foothold at the top of the issue and ensure a constant influx of traffic that will consistently generate profits in the coming months and years. But how do you follow trends?

You need to find a popular company or trending products. But this must be done in advance – before the competition becomes too high. This can be done in several ways.

  • Use Google Trends to find out what users are searching for the most.
  • Use the Keyword Research tool and look at the frequency dynamics. In SE Ranking, you can select a specific period to see when there were more searches for a keyword. If in any of the months the frequency increased, then the request has become a trend.
  • Check out news portals like Google News to find out what’s happening in your niche right now.
  • Check out popular hashtags, videos, and music on various social networks like TikTok.

TikTok is a social network that sets trends and can influence business development. According to statistics provided by TikTok, commercials on this social network are much more effective for sales than on other media channels. Users who watch In-Feed Ads on TikTok remember 23% more details than those who watch TV ads. And TikTok’s TopView videos outperformed TV ads by 40%.

7. Create Special Content for Link Building

Without backlinks, it is impossible to develop a site, including an affiliate one. But it is unlikely that resources will want to link to your reviews of third-party products and services. You need to create content that is useful and interesting for other sites.

Think of case studies, infographics (which you always want to share!), and articles based on statistics. Place your affiliate links on the same pages. That is, you need to create valuable content that other resources will want to share.

If you don’t know which direction to go in, here’s a great hack. Go back to the SE Ranking Competitor Analysis tool and go to the backlinks section.

On the results page, click on the block with backlinks.

You will see who is linking to a competitor’s site and which pages.

This way you will learn about the different types of content that are often linked to. See who and what kind of content is quoting – and use good ideas to fill your site.

By constantly expanding your link profile, you become a more reliable and authoritative source of information for search engines. And as a result, you rank higher.

8. Brand Your Affiliate Site

Your main goal is to receive a reward, a percentage of the purchase. The important thing to remember here is that people don’t like being sold directly to them.

Intrusive sales will not bring you big money. Instead, you need to create a brand and story around what you are selling. Remember the acronym EAT: Expertise (E), authority (A), reliability (T). These are the criteria that your content must meet.

Stick to these principles and sales will not keep you waiting.

Enjoy the Wood is a prime example of this. The company creates wood products. On the “About us” page, the brand tells its history. With little start-up capital, in 2018, Enjoy The Wood raised over $100,000 on the Kickstarter crowdfunding platform to release 3D world maps. Hundreds of people from different countries believed in it. This made it possible to popularize the products around the world and become a popular brand in Europe and the USA.

Interesting information about the company, its history, founders, etc. will bring you closer to the audience and increase the level of trust in you. How to use SEO for your business

9. Add an FAQ

Many of your visitors have the same questions. You can improve the user experience (and save yourself the hassle of answering the same question over and over) by posting a Frequently Asked Questions (FAQ) block on your site.

Where can I get such questions? Use long-tail queries from Google search suggestions.

Also, look for questions in the “Related queries” and “Related queries” blocks in Google.

Search results directly depend on real search queries. By using similar queries, you will not only improve the user experience but also further optimize your pages.

You can get similar data from the Keyword Research tool by entering a general search term such as “home decor”. Next – go to the section “Keyword Selection”> “Related” . Filter the results by the “Related Searches” special element.

You will have even more ideas for creating content.

10. Choose a site template that suits your needs

Typically, site templates are developed for specific purposes. For a blog, you need one template, and for an online store, a completely different one.

The same goes for the affiliate site.

Let’s look at REHub as an example. REHub is a WordPress template that is ideal for a profitable affiliate site. The template has:

  • Lists
  • Product Comparison Tables
  • Blocks with user reviews
  • Tutorials

This template will definitely be appreciated by affiliate marketers. It is optimized for getting clicks on links and selling products. You kill two birds with one stone: improving the user experience and increasing your sales.

11. Make sure your affiliate site is optimized for mobile devices

Mobile optimization is important for any site, but especially for an affiliate site because your main goal is to do everything possible to get the user to make a purchase.

Are all your affiliate links working? Do all buttons function correctly and are easy to press? How fast and intuitive is the checkout process? Do page elements adapt correctly to different screen sizes and do they load quickly?

Test how convenient it is to use the mobile version of your site so as not to lose potential buyers. The main rule: the fewer clicks before conversion, the better.

To check how mobile-friendly your site is, use SE Ranking’s Site Audit tool. Review the bugs in the Error Reporting section and fix them.

12. Redirect visitors to a localized version of your site

Site localization is needed in order to automatically redirect your visitors to a version that is designed for a specific country. If you’re targeting an audience from different locations, create localized versions of your site and make sure users get to the correct version.

Localizing content in different languages ​​and specifying the state currency for each country will greatly improve the user experience.

13. Test all website elements

A/B testing, or split testing, is testing two or more versions of the same site element to compare results. For example, you can A/B test:

  • Page titles
  • Headers
  • Calls to Action (CTA)
  • Images and videos
  • Links and their placement
  • Content Formats

The only way to determine the best format is to test, test, and test again. Without this, you will not be able to find out what works and what does not, what needs to be implemented on the site, and what should be corrected.

Test only one variable at a time. For example, if you’re working on landing page A and you’re A/B testing the title tag, don’t change anything other than it. Otherwise, you will not be able to find out what exactly affected the indicators.

Only by experimenting and evaluating the results will you be able to improve your site.

Increase your income from affiliate marketing

As the proverb says, Rome was not built overnight. Likewise, your affiliate marketing income won’t grow overnight, and that’s totally fine. But, by listening to our advice, you can increase sales and your income:

  1. Choose 1-3 related topics.
  2. If the competition is too high, focus on a narrower topic.
  3. Create separate pages for high-frequency keywords.
  4. Implement comparison tables on your website.
  5. Analyze competitors.
  6. Follow the trends in your niche.
  7. Build backlinks.
  8. Create a brand from your affiliate site.
  9. Add a block or a separate FAQ page.
  10. Choose a website template that is perfect for affiliate marketing.
  11. Optimize your affiliate site for mobile devices.
  12. Use localized versions of the site if your visitors are from different countries.
  13. Don’t stop testing site elements.

We understand that there may be a lot of information. But start with at least one point. With small steps, you can achieve great success in the future. Good luck!

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