16 Ways To Promote Your Youtube Channel To Get More Views

This is the perfect time to figure out how to promote your YouTube channel.

But why “now”?

For starters, YouTube recently overtook Facebook as the second most visited site on the web.

Of course, the boom in video content has prompted a slew of brands to try and master YouTube channel marketing all at once.

So if you want to stand out on YouTube, you need to take advantage of as many promotional tactics as possible.

Below, we have detailed the steps to promote your YouTube channel to increase your viewership. Whether you’re just getting started or want to see the numbers go up, these tips are all helpful. Youtube Advertising: How to Advertise on Youtube?

1. Write engaging, must-read headlines

Marketing on YouTube is all about presentation.

Literally.

Titles are decisive for the performance of your video. Ask yourself the question: do you present your content as “essential” or “blah”?

The key to creating killer headlines is grabbing your audience’s attention without resorting to clickbait. People want to see entertaining content, and they want to know what your video is about right off the bat.

For example, you can take inspiration from YouTube giants like BuzzFeed and WhatCulture.

Athlean X’s fitness videos are also a good example. The channel’s content manages to incorporate relevant keywords into its titles with a conversational tone.

The “Best” and “How To” lists are also safe bets. Here are some Disney Food Blog titles worth mentioning:

What you need to remember is that you need to spend time thinking about engaging titles instead of just going with your first idea.

Specifically, an oft-cited study from Tubular Insights indicates that YouTube video titles should be between 41 and 70 characters. Meanwhile, tools like CoSchedule’s Headline Analyzer recommend 55 characters for an engaging headline. CoSchedule’s tool isn’t specifically designed for video titles, but it’s great for finding YouTube-friendly titles to help you promote your channel. Youtube Guide for E-Commerce Companies

Publish to YouTube with the Social media management tool

The opportunities are nearly endless on YouTube, and now you can post to YouTube right from Social media management.

Host videos permanently on your channel, expand your reach with YouTube’s extensive search capabilities, and track how your performance compares to other social networks.

Start a free trial to test our YouTube publishing features.

2. Step up your SEO with YouTube

Here’s something to think about: YouTube videos show up in over 70% of the top 100 Google search results.

See yourself. Any product or tutorial request on Google will lead to a YouTube video.

In fact, YouTube results sometimes even show up before traditional blogs or websites.

Listen up: YouTube itself is the second largest search engine in the world. Just as people search for products and solutions to their problems on Google, they do so on YouTube.

Think of your YouTube videos as another piece of content that needs to be optimized for keywords, tags, and the like.

To increase your chances of appearing, do not hesitate to follow these best practices for SEO with YouTube:

  • Titles and Descriptions: This includes keywords for your titles and descriptions. You can use a tool like Keywordtool.io to help you come up with keyword ideas.
  • Mention keywords in your video: According to Brian Dean of Backlinko, saying the keywords in your video can help YouTube better understand its subject matter.
  • Engagement: YouTube uses engagement (likes, comments, views) to help rank the video in its search results.
  • Categories: Use categories to help YouTube better understand who to show your videos.
  • Tags:  In addition to categories, you can also add tags to your videos to give YouTube more context about your content. You can use multiple tags, so add any that come to mind.

Just like SEO for your site, don’t add keywords for anything. Use them when appropriate, and not just for the sake of putting them on. 5 Ways to Make Money on YouTube

3. Determine what your audience wants

For any type of content you produce, make sure it matches what your audience is looking for. Whether you’re writing a blog post or creating a video, start by knowing your audience and what kind of content they want from you.

If you’ve just started promoting your YouTube channel, take a look at what your competitors or other content creators in your industry are doing. See which of their videos have received the most views and engagement. This will give you an idea of ​​what topics your audience wants to learn more about and what style of video they prefer.

Another solution is to check your YouTube analytics if you have uploaded videos before. YouTube gives you detailed information about audience demographics, engagement, and other useful statistics. How to Attract More Customers on the Internet

4. Interact with the YouTube community

Even if you don’t think of YouTube as a social network per se, the platform has a thriving community that users engage with through profiles, likes, and comments.

It seems quite “social” to us if you ask us.

As we noted earlier, any type of interaction with your viewers is seen as a positive signal on YouTube. At the very least, engaging with your followers can help you build a stronger connection with your audience. “Liking” comments only take a few seconds, as does pinning some sort of personal note for your followers.

For example, the music channel Artzie Musik regularly “likes” and responds to comments on its latest uploads. The creator of the channel regularly returns to his subscribers to show his appreciation and answer questions.

Just like you would respond to comments and interact with your followers on any other social network, YouTube is no different.

5. Customize your thumbnails

One of the simplest yet effective tactics to promote your YouTube channel is to create custom thumbnails.

Think of your title and thumbnail as a sort of must-have duo to capture a viewer’s attention.

By default, YouTube takes a screenshot of the video and uses it as a thumbnail. Unfortunately, sometimes the selected image is a blurry shot of you adjusting your camera or of a transition.

Not very welcoming, is it?

Creating thumbnails yourself not only makes your video more appealing at first glance but also signals certain professionalism.

Thumbnails don’t have to be ultra-sophisticated either. You can even create a template with a particular font and style to make them more cohesive and in line with your brand. This is especially easy with image-making tools like Canva. Here is a good example from Binging with Babish:

6. Promote your YouTube videos to each other

Chances are you cover similar topics on YouTube that overlap with each other.

To get the most out of your old content, try to promote your videos to each other when advised.

For example, you can place a link in the description of a video and encourage viewers to check it out in a kind of call to action. Although some people are disappointed with the recent removal of YouTube’s annotation system, putting links in your description encourages viewers to watch your entire videos without leaving the page. How to Unblock YouTube Videos Where You Live

7. Target the SERPs

As we mentioned, YouTube is unbeatable when it comes to SEO.

And while you shouldn’t create content just for search engines at the expense of people, you should promote your YouTube channel with SEO in mind.

In particular, product reviews, tutorials, and long videos (over 10 minutes) tackling topics with specific keywords tend to rank well. If you’re out of ideas and want to cash in on a buzzword in your industry, think about how you can do that through your YouTube channel marketing.

8. Host a contest or sweepstakes

If there’s one thing YouTube users love, it’s contested. Host a YouTube contest or sweepstakes to encourage people to subscribe to your channel and get involved.

To make sure the contest is simple, ask people to like your video, leave a comment, and subscribe to your channel to enter.

Follow some of our best practices for running a contest on any social network:

  • Be sure to follow YouTube’s policies.
  • Offer a gift related to your brand: you would not only want to attract free product lovers.
  • Get creative by incorporating user-generated content and other non-traditional participation requirements.

But be careful not to run contests on YouTube too frequently. Make sure you get results from your efforts, otherwise, you will end up wasting time, money, and resources. After a contest is over, wait a while and review the dropout rate and engagement level. If you haven’t gained any subscribers, you may have just attracted people looking for free prizes.

9. Encourage viewers to follow your series

A smart way to promote your YouTube channel is to create a series of specific videos that address a recurring topic or theme.

Popular foodie channel Bon Appétit actually has a variety of different series that its YouTube presence is based on, like its current series “From the Test Kitchen.”

Series are a win-win for creators and viewers alike. For creators, you commit to creating new YouTube content and don’t have to rack your brains for ideas. As for your followers, it gives them something to look forward to as well as a reason to come back to your channel.

10. Embed your YouTube videos on your site

One of the best places to promote your YouTube channel is outside of the platform itself.

Case in point: Video content has been proven to improve conversion rates and reduce site bounce rates. If you want a customer to stay on a product page or blog post longer, embed a video (like we did below).

Remember: any opportunity you have to drive traffic from your site (or social media) to YouTube will be beneficial.

11. Create playlists to organize your content on YouTube

The more videos you create, the harder it becomes for people to browse your channel.

This is why playlists are so important. Not only do playlists allow you to group your videos into categories to organize your channel, but they also entice your viewers to stream videos.

For example, the men’s grooming channel Beardbrand uploads videos every day and thus has accumulated hundreds of videos covering a host of topics. The channel’s various playlists help guide subscribers to relevant content without them having to dig to find it.

12. When in doubt, ask for a commitment

Sometimes just asking for engagement is the best way to get your videos out there.

After all, not everyone who likes your video is going to click “Like”.

Especially if you have a recent channel, there’s no shame in asking for likes directly. In fact, asking visitors a question for them to answer in the comments or suggesting they watch another video are great ways to ensure good engagement. Similarly, you can link other videos or place an external link to your site as a call to action.

13. Test Live Streaming

Live video is one of the biggest social media trends and it doesn’t seem to be stopping anytime soon.

With apps like Facebook, Periscope, and Instagram making it easier than ever to stream live video, more and more brands are taking the plunge.

YouTube has been supporting live streaming for years, but the phenomenon has only started to gain momentum recently. You can take a look at some popular videos on YouTube Live to get an idea of ​​how other brands are using the platform.

Some examples of ways you can use YouTube Live are:

  • Webinars
  • Live tutorials
  • Question and answer sessions
  • Product demonstrations

Don’t worry if your broadcasts aren’t as smooth as you’d like. Part of the fun (and risk) of live video is that you never know what’s going to happen. The organic and raw nature of live videos is exactly what makes them appealing. For more tips on how to get started using YouTube Live, check out Google’s live streaming overview.

14. Collaborate with other designers and brands

One technique that some of YouTube’s biggest stars have used to grow their following is collaborating with other users. Each collaboration gives you exposure to a new audience. And the best part is that these new users are more likely to subscribe to your channel since you are working with a content creator that they already know, like, and trust.

The key to a successful YouTube collaboration is finding the right partner. You need to collaborate with content creators who share a passion similar to your brand so your video looks authentic. This classic collaboration between BuzzFeed and Purina is a great example of a thoughtful collaboration that doesn’t look too commercial.

15. Run a Paid YouTube Ad Campaign

With marketing, in general, becoming more and more pay-to-play, you still have the option of promoting your YouTube channel through ads. YouTube offers a variety of ad formats to choose from:

  • Display Ads: These ads will appear in the bar to the right of videos and are only available on desktop computers.
  • Overlay Ads: These are the translucent ads that are displayed at the bottom of a video. They appear only on desktop computers.
  • Skippable video ads: These ads are inserted before, during, or after a video. They can be skipped after five seconds, but non-skippable ads will need to be viewed in full before a viewer can watch the video.
  • Bumper ads: These are non-skippable ads that users must view before they can watch your videos. They can last a maximum of six seconds.
  • Commercial cards: These are cards that appear in relevant videos. You can use them to promote your products or other content.

For your creative ads, you can either use an existing video or create something new for a particular campaign. The advantage of using an existing video is that you can choose a clip that has already been effective in the past. If a video has already gotten a lot of organic views and engagement, using paid ads can boost your results.

By contrast, creating a new video for your ads will allow you to develop more targeted pieces of content over which you have more control. For example, you can create an ad with a specific call-to-action at the end to direct viewers to a landing page or another video. You can learn more about YouTube video ad formats here.

16. Regularly post your YouTube content to social media

Everyone knows that video content trumps everything else on social media in terms of engagement and performance.

Accordingly, you should regularly promote your YouTube channel to your social media followers to encourage them to become your subscribers. As soon as a new video is available, try to let people know about it on Facebook, Twitter, Instagram, and LinkedIn. You can also create snippets and previews for each social platform which also redirects to your latest production.

With the help of Social media management Social, you can schedule your content and promote it without having to jump from platform to platform. Features like ViralPost can also help ensure your content is delivered based on when your social media followers are engaged.

And that’s where we conclude our guide to marketing your YouTube channel!

How to promote your YouTube channel?

Growing your audience on YouTube doesn’t happen by chance.

And yes, it may seem difficult if the competition is fierce in your industry.

This is exactly why it’s great to have a variety of promotional tactics at your fingertips. Even though some of the tips above require more effort than others, each of them can help you get more attention on your channel and gain more subscribers as a result.

But we would like to know your opinion. Are you struggling to promote your YouTube channel? Do you have any advice for other creators? Tell us in the comments below!

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