Twitter is a great platform to interact with your friends and follow your favorite industry experts. But if you want to use this social network to promote your business or personal brand, you need to do more than just post tweets from time to time. Nor is it enough to blindly share your new blog posts and product updates.
A good strategy for Twitter requires an in-depth analysis of the platform to understand what works and what doesn’t. Are your posts generating clicks? Are there content formats that work better than others? What topics are your followers most interested in? And what time of day are your followers most active?
Analyzing all of these aspects of your performance on Twitter is key to measuring your ROI on the social network, letting you know you’re not wasting your time posting tweets that don’t work. It also helps you identify the kinds of improvements you need to make and the areas where you are falling behind. It’s for these reasons, and especially to track the performance of your posts, that it’s worth investing in Twitter’s best analytics tools. 7 Simple Tips to Increase Twitter Followers
In this article, we’ve compiled six of the best tools for analyzing your Twitter efforts. Some of these tools also help you identify trends and track the performance of your competitors. All of this gives you a better idea of how to improve your Twitter strategy to achieve sustainable growth.
Get the most out of your Twitter analytics with these 6 tools
- Sprout Social
- Union Metrics
- The native solution: Twitter Analytics
We’re at the top of this list for good reason: Sprout is an industry leader in Twitter posting, engagement, and, you guessed it, analytics tools.
From reach and engagement, to link clicks and hashtag performance, Sprout makes it easy to identify and optimize your top-performing tweets. You can also get an idea of which tweets have most interested your audiences with Premium Analytics. With its modeled and customizable reporting options, it’s easy to analyze and share your most important Twitter data. You can prepare customized monthly, quarterly or annual reports based on your company’s reporting structure to measure the success of your social media strategy.
Get a clear overview of your overall impressions, or use the Sent Messages report to dig deeper into each tweet’s individual performance. Customize these reports further with Premium Analytics. By adding and removing the right metrics, you can extract actionable insights from your Twitter data.
If you want more than a one-dimensional view of your performance, generate a Twitter Comparison report to compare yourself to your competitors.
Use the Twitter Trends report to learn about trending topics and hashtags on the platform. Shape your content strategy based on these trends to increase visibility and engagement. This report even helps you better target influencers and brand advocates who are talking about you. What is Google Analytics, What Does It Do?
Combined with other strategies, post, and engagement management features, Sprout’s Twitter Analytics tool gives you an all-in-one solution to manage all of your Twitter activities in one place. place.
This is the best tool for anyone who needs an all-in-one solution to manage their social media.
2. Union Metrics
Union Metrics helps you visualize your data mined from social media through colorful graphs that are easy to understand even for novice marketers. This is an analytics service that offers a complete social media solution, including Twitter account analytics.
You can follow your activity on Twitter in real time and receive the latest performance reports to keep you up to date. Its Twitter analytics offering also includes keyword listening, campaign reporting, and competitor analysis. These features allow you to assess your overall performance on the platform and optimize it as needed.
In addition to its paid analytics tool, the company also offers free Twitter tools, including the Twitter Snapshot report. This gives you insight into how your brand is performing on the platform, which is great if you need a brief report for audits and presentations.
It also offers the Twitter Assistant tool, which provides you with personalized recommendations based on your account, for free. You’ll be able to know the best time to tweet, the best types of content to post, and which hashtags are getting the most impressions.
This solution is a great addition to your social media marketing toolkit if you’re using a free posting service that doesn’t excel at analytics. 10 Of The Best Social Media Analytics Tools For Marketers
This is the best tool for businesses that need a cost-effective analytics solution to use in addition to their publishing software.
The better you know your audience, the better you will be able to interact with them. Tweepsmap is a great Twitter analytics option to get a better understanding of your community and how to better engage with its members.
This tool allows you to map your followers and identify key demographics, including gender, language, and profession. Use this information to segment your community into relevant categories. This gives you leverage in creating content and campaigns that will appeal to different segments of your audience.
Understand your Twitter activity based on how many followers you gain (or lose). Identify your most influential followers when you need to use influencer marketing or a branding campaign.
While the free version only focuses on analytics, Tweepsmap also offers basic posting features like the Tweet Scheduler to premium users.
This is the best tool for businesses and individuals who need a more comprehensive community analytics solution to use with their basic social media analytics software. The Most Important Metrics To Track On Social Media
Keyhole, another analytics-focused service, lets you track conversations and understand audience sentiment about them. Get a better idea of how Twitter users feel about your brand or your competitors by following keywords and hashtags.
You can use this Twitter analytics app to get actionable insights that will help you optimize your performance. It helps you learn how to create more engaging tweets and when you should share them to get the most engagement.
You won’t even have to manually track your top performing content and when you published it. This tool automatically recommends an optimal posting time for your account based on visuals that are easy to process and understand.
Keyhole also simplifies the process of deciphering your competitors’ Twitter strategies. It helps you track their account growth rate and activity, as well as their engagement data. You will then be able to use this information to identify which tactics are most effective in your niche and which should be avoided.
This is the best tool for businesses that want to perform competitive analysis to optimize their Twitter strategies.
5. The native solution: Twitter Analytics
Most social media marketers are already familiar with the native analytics dashboard on Twitter. It’s one of the best free Twitter analytics tools out there, making it a great option for those not yet ready to invest in a paid solution.
It gives you all the basic analytics data to know how your tweets are performing. This includes an overview of the number of impressions you have collected over a certain period. So you’ll be able to track when performance spikes and dips were recorded and what may have caused those changes.
This dashboard also allows you to track other performance metrics like the number of mentions and visits to your profile.
Make the most of your audience demographics to better understand your community. Here, you’ll see a breakdown of your audience based on various factors, such as interests, household income, work, and buying behavior.
This information will be useful when researching content ideas that would interest your audience. You’ll also be able to use them to craft effective Twitter marketing campaigns that target specific demographics.
This is the best tool for businesses that need data but aren’t ready to invest in Twitter analytics tools.
There are plenty of Twitter analytics tools out there, whether you want to invest in a premium service or need a free solution. But with too many options, it can be confusing to start your search. We hope this list has helped you identify the best tools to focus on based on your needs.