While websites and physical storefronts are not the same and have different purposes, they also have a lot in common. They both show your brand and offer, ensure visitor engagement and contribute to your turnover. Because of these similarities, the principles for visual product sales in a physical store also apply to a successful online store.
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Whether you’re building a site from scratch or boosting your current site, remember that your online presence represents you and your business. Just like a physical storefront, your digital storefront and online marketing should do the following:
- Promote your brand
- Attract new customers
- Introduce your team
- Show your offer
- Putting the user experience first
- Always renew
- List testimonials
- To sell
1. Promoting your brand
Your online branding strategy should be consistent with your print or physical branding in terms of color palette, typography, images, and even your brand’s voice. Creating a consistent brand in all your marketing is essential to make a good impression on your customers and make your business credible. Referral Marketing: How it can help your business
One way to build that consistency and propagate your brand is through color, Tristan notes. “Colors are subconsciously related to each other (there is a lot of psychology behind it!) and that’s why it has a big impact on the relationship with your customers. So color is not only an important element of your brand identity as a whole but is also a powerful means of influencing how people think about your company and what actions they take.” Tristan recommends using your brand’s most dominant color most often on your sites, such as in large headlines, backgrounds, or images. Use accent colors more sparingly, maybe just for icons or buttons.
2. Attract new customers
Like banners and billboards, you can use your website as a marketing tool to attract new customers to your business. And because your site is always open and has a wider reach, new customers should be able to find you even better.
Start with it optimizing your website for search engines like Google. Add relevant keywords to the text on your site (such as ‘Sauna in Utrecht’). Use keywords that say something about what you do and where you are located so that you appear in the search results when someone is looking for a sauna nearby. Incorporate these keywords on various landing pages and in your site’s metatext. How to Start a Handmade Soap Business
3. Putting the user experience first
Tristan says your online first impression is essential. Make potential customers want to stay on your site. You do this by giving them a seamless user experience. “While the exact content of the website will depend on your business and target audience, consistent, clear branding and easy navigation are essential for a better customer experience.”
Ask friends and family to test your site on their mobile and computer so they see the same as you, and ask for feedback on the online shopping and checkout process. Tristan says: “Most online shopping is done on mobile. So your website needs to be able to adapt to the screen your customers are using, so they have the same seamless branding and shopping experience on any device.”
And while you won’t be using flyers or banners on your website, you can still advertise, but in the form of a navigation menu. Each link in your site’s navigation menu is like a sign that hangs over a section of your store. This allows visitors to quickly find what they need before giving up and leaving. Make sure your navigation links, such as Contact Us, Photos, Products, and About Us, are clear, descriptive, and calm. What are the main types of gemstones?
“It should be immediately clear who you are and what you have to offer. Add a compelling call to action to help users take the next step. That can be signing up for a free trial or signing up for a newsletter.
For those just looking around a bit, it should be easy to explore the site and find the information they’re looking for.”
4. Introduce your team
When customers enter a store, they are usually greeted by a friendly employee. This builds trust and makes your brand more human. You can do that on your website too.
Personalize your online space with a dedicated page with photos and bios of your team. Ask them to write a blog or pick some products for ‘Staff’s Choice’.
This way you show site visitors that there are real people behind your brand and you build a loyal customer base.
5. Show your offer
If you’ve ever placed products in a store, you know how much thought goes into the store design. Where things are and how they’re presented make a huge difference in the way people see what’s on offer in your store. This also applies to digital products. Instead of cramming everything into one page, categorize products so that you don’t present too many new visitors at once. Tristan says one of the most common mistakes entrepreneurs make is (accidentally) putting too much on their website. “The more intuitive you can make the experience, the easier it will be for them to find what they’re looking for and make a purchase.”
if you have a lot of product photos want to use, Tristan recommends choosing photos that clearly show your brand personality and that match your brand. “Use a combination of product photos and photos with real people, such as customers or staff interacting with the product.” What are Natural, Synthetic, and Imitation Gemstones?
Tristan says that the photos are an important part of your website, just like the products, and can make a big difference to the success of your online store. “It’s important that your photos are of the highest quality. Product photos are essential to give your customers certainty about the product, as they cannot experience the product themselves before making a purchase. Capture your products as optimally as possible and avoid stock photos or photos with a low resolution. Photos like that can make your website look dated, low quality, or unreliable.”
Take it one step further and create an atmosphere with beautiful background photos and lots of high-quality photos. Take photos of your products that still fit your brand. Are you a candle maker who uses only natural ingredients? Then make it something beautiful with accents of flowers and organic elements.
Are you a service provider? Then use before and after photos of your work.
Whatever you offer, make sure to update your photos and inventory regularly to keep your website fresh and up-to-date.
6. Always renew
It is better not to make too big changes once your website is ready. This can confuse or overwhelm previously loyal customers. But it must remain interesting.
Imagine your website as a shop window. Tristan says it’s easy to do little things to keep your site fresh and fun. “For example, think of a new accent color to add to your existing color palette, or play with the density of the colors to give your page a new touch. If you think this is too much of a change, try adjusting something for a particular season or holiday. Interview Question: “Tell Me About Yourself?”: How To Answer?
“Dynamic content, such as subtle animations, social media feeds, videos, and new products, can also do wonders for your online store. This way you ensure that it does not always remain the same and you can propagate your brand personality even better. Even adding a simple shadow to flat colors can give a nice 3D effect to buttons, text boxes, icons, and product features.
7. List customer testimonials.
Customer reviews are very important for entrepreneurs. Once you’ve collected feedback from your customers, you can take advantage of it. You can put customer quotes in different places on your website or create a special ‘Testimonials’ page where potential customers can see what satisfied customers are saying about you.
One of the most important functions of a physical location is, of course, selling products. Your website can do that too, and it’s never closed. The Highest Paying Jobs Without A Degree in 2022
Your online store can process orders 24 hours a day and can therefore be extremely valuable for your turnover. Make sure that all your products and services are provided with sufficient information. Whether it’s price, availability, or size, give customers all the info they need to make a purchase.