Did the perfect, witty, relevant post on your social media page go unnoticed? Familiar?
If this thought makes you cringe, then we are here to help you.
It’s likely that your photos and captions aren’t all that terrible. Well, you might just be in the wrong place at the wrong time.
For a business or brand owner, knowing when is the best time to post content online is both an art and a science. This cannot be underestimated.
We will tell you when to post photos on Instagram, Facebook, and other social networks in order to get into the hearts of your subscribers and not disappoint them.
How has COVID-19 affected the best time to post?
The events of 2020 have changed a lot, including the best time to post on social media.
With most people in the world trying to stay at home, up-to-date data on posting times suddenly became meaningless.
So in 2022, in order to establish social media marketing, you will need to adapt to new user habits.
You must remember the following:
Many people no longer commute to work.
In many countries, offices closed last year, and public transport was generally considered unsafe.
Many people who used the travel time to scroll through their favorite social network are now, well, probably getting an extra half hour of sleep.
It is estimated that twice as many office workers will work remotely after the pandemic. So, if your social media campaigns were based on interaction with early weekday posts, it’s time to think.
Social media is a more desirable distraction today
While the idea of a digital detox seems appealing to many, in the last year we have spent more and more time reading posts, leaving comments, and checking the number of views of stories.
Due to closed borders, and the inability to see friends as often, screen time has increased in 2020.
Also, as more people work from home where colleagues can’t see how often you check your Instagram feeds, overall social media engagement is skyrocketing.
Everyone wants to feel good
Phew, last year was not the easiest. Although we didn’t go out much, there was a lot going on.
If you run a business, be more responsible for what and when you post on social media. When it comes to content, people want to feel connected to the content when they read it. Any publication should respond to your subscribers.
Brands need to think about what their audience wants to see in relation to global events. In addition to tracking algorithms, you also need to stay up to date with the news.
What about time zones?
Before you go through our cheat sheet for every major social network, let’s cross the time zone topic off the list.
Depending on how global your audience is, you will need to consider which time zone to focus on when posting content.
It’s not like you have to pick just one: lots of brands and influencers will be posting the same message multiple times a day. Thus, they are consistent with every time zone relevant to their subscribers.
Let’s say you have clients in both Australia and the United States, so opting out of your content would be nice. Otherwise, choose the time zone that best suits your target audience.
And if you’re targeting a large country like the US or Brazil with multiple time zones, choose the one that covers the most people.
If you live in a different time zone than your main target audience, it might be a good idea to try scheduling posts.
The best time to post on Instagram
Let’s start with everyone’s favorite application that you can spend a little time on.
With over 1 billion monthly active users, almost every company has an Instagram audience. But if you want your brand name to get noticed, you need to find the best time to post.
Fine-tuning your Instagram post schedule will help you get some impressive user stats like:
- Over 500 million Instagram accounts view or use the Stories feature every day.
- In addition, a staggering 800 million users follow business profiles on Instagram.
- The daily engagement of Instagram users increased by 14% last year, to an average of 30 minutes.
But that doesn’t mean you can just post and leave. Not at all: Instagram uses an algorithm to show people the most recent posts.
In addition, these posts are not arranged chronologically in the user’s Instagram feed.
With such a focus on new content, you need to make sure you use the best time to post to your followers. In general, the best time to post on Instagram is:
- Monday, Tuesday, and Friday from 10 am to 11 am, coffee break time.
- Tuesday at 14:00 to take advantage of the afternoon drop.
- From 9:00 to 17:00 on weekends. What else to do at this time?
The best time to post on Instagram has definitely changed over the past year. The data shows that changing people’s working hours has something to do with it. TOP 15 Instagram Marketing Tips
Wednesday used to be the best day to post and the weekend was a total bust.
When is the best time to post on Facebook?
You might think that since so many people use Instagram, why post anything on Facebook at all?
First, Facebook currently boasts an estimated 2.7 billion monthly active users, which puts Instagram on the back burner.
If you run a business, it will be easier for you to find customers here. Facebook turns 17 this year, and here’s why you should be posting on the site:
- Facebook is the world’s largest social media platform, with more than 1.7 billion people using it daily.
- Facebook is regularly used by over 6 million B2C and B2B marketers.
- 78% of users access Facebook exclusively through their mobile phones.
- Facebook uses a number of factors to determine what messages people see in their news feeds. Like any Instagram post, this is not in chronological order.
Content is scored based on how users interact with friends, followers, and pages. It even depends on what devices people use.
If you want to stand out, the best time to post on Facebook is:
- Monday, Wednesday, and Friday from 10 am to 11 am. People like to browse in the middle of the morning.
- Almost every day of the week at 11 am, except weekends.
- Wednesday at 13:00 for better content at lunchtime.
The good news is that the best time to post on Facebook hasn’t changed much since the start of Covid-19. The data has always indicated that Wednesday is the best day to post overall.
Although Instagram is now seeing an increase in weekend activity, it’s still best to post on Facebook from Monday to Friday.
Make sure you post regularly to get your company in the news feeds.
When is the best time to post on Twitter?
Twitter can be a great marketing channel for brands if used properly. For example, we love how fast food restaurant chain Wendy’s interacts with its followers on the site. 7 Simple Tips to Increase Twitter Followers
If you want to drop the corporate façade and get closer to your audience on Twitter, you’re not alone.
It is one of the most popular social media platforms in the world, with one in five adults in the US using Twitter. Here are a few more facts that might encourage you to post:
- According to Twitter, 80% of its users are “wealthy millennials.”
- Here, users spend 26% more time watching ads than on other social networks.
- 83% of Twitter users would recommend a brand they had a positive interaction with.
But Twitter isn’t just about serving users. You can publish an article, share a novelty, or even launch an advertising campaign and probably get a response.
If you want your audience to see you, here are the best times to post on Twitter:
- Friday, 7 to 9 am, mostly before everyone moves to Instagram and Facebook.
- Twitter has always been an early riser platform. Before the pandemic, Wednesday mornings were one of the best times to tweet.
While Instagram prioritizes new posts, Twitter gives users the option to view their feeds in order of Top Tweets or Latest Tweets.
So, if your brand can consistently post interesting content on Twitter (tips, reviews, tools, etc.), then those posts will be more likely to stay visible longer. 5 Twitter Analytics Tools To Boost Your Strategy
The best time to post on LinkedIn
With over 300 million monthly active users, LinkedIn is a popular professional platform.
And people in 2020 definitely needed LinkedIn. Many countries have seen a surge in unemployment – for example, the reduction in the number of employees has reached a record level in the UK.
With a slightly more specific audience than platforms like Instagram, here are the main data:
- LinkedIn is the go-to place for B2B businesses and 94% of B2B marketers use this platform.
- In fact, B2B brands say that 80% of their leads come from LinkedIn.
- LinkedIn generates 9 billion impressions of content – that’s a lot of content.
With this B2B potential, LinkedIn offers ways to market your business that other social media platforms can’t compete with.
This is the place where you can introduce your team and share new work material. And the best part is that people will be interested too.
So when is the best time to post on LinkedIn? You have several options:
- Wednesday at 3:00 pm for mid-week activity.
- Thursday from 9 to 10 to wrap up the week.
- Friday from 11 am to noon is the best time to post before the weekend.
The good news is that good publishing times haven’t changed much over the past year. Wednesday has always been one of the best days to post on LinkedIn, although Thursday afternoon was also quite good.
While most people do business Monday through Friday, it looks like the best days to interact are towards the end of the week.
Just like on Twitter, your LinkedIn followers can view content by either the most popular or recent posts. Since the most popular posts are shown by default, knowing when is the best time to post can make a big difference in how many people your content can reach.
How to find the best posting time for your business
Social media is an incredible marketing tool if you want to make a name for yourself. But you don’t have to post every day across all platforms to be successful.
We’ve told you the best times to post on social media, so how do you choose the best time for your brand?
To ease the starting point, let’s look at a few considerations you should keep in mind when interacting with social media.
1. Understand the demographics of your target audience
Should you post on Facebook if you run a consulting agency? Is there any reason to post on LinkedIn if your content comes from TikTok?
There’s little point in knowing the perfect time to post if the platforms you’re posting on aren’t generating engagement.
Get to know your audience and you’ll find out which social networks they love the most:
- Survey existing customers or subscribers to understand their habits and interests. Add a pop-up survey to your site or use customer data to get information.
- Use data analytics on sites like Instagram and Facebook to track user demographics. You can find out things like location, age, gender, and general topics.
- Follow your competitors on social media to see how their audience interacts with them. What is the best time for them to post their content?
2. Focus on one or more platforms
It is likely that your audience will have accounts on different social networks. They can surf Instagram for fun, browse LinkedIn for jobs, and tweet complaints.
But your company doesn’t have to aim for engagement wherever your audience is.
Even if you have a big team or a great social media management platform, persistent content across multiple sites is kind of overkill. It is important to understand:
- How can you guarantee participation at different times? Choose to post early on Twitter and later, for example, more visual content on Instagram.
- Which platforms are best for your brand? If it’s very descriptive, you might want to post more often on Instagram. Love the article. Maybe you’re in the spotlight on LinkedIn.
- Where does your audience spend the most time? Use this data and spend more time on your favorite platforms.
3. Create a content plan and stick to a strategy
Now that you know the best time to post, you are essentially a social media expert. All you have to do now is make a schedule.
Coming up with new messages every day will be quite exhausting. A content plan can save you a lot of time, so bring pens and paper.
There are many great tools (internet marketing) that can help you with things like:
- Collect and structure everything that you plan to publish on social networks. You can use what you know about the best day or best time for each channel and plot it.
- Provide data on which publications were successful and at what time. You can find out if the recommended posting time matches your level of engagement.
- Control content for you. You may always know the best day to post on Instagram, but do you always know what to post? These tools can do the hard work.
4. Keep testing and experimenting
The data on maximum engagement is pretty generalized – the best approach is to try different times on your own.
Spend a few weeks rotating your posting calendar and you’ll be able to figure out what time works best for your business. Here are some suggestions:
- Play with time zones. Take Facebook for example: do you have low engagement on Wednesday? Check your user details and try some location-based settings. Perhaps most of your audience has not yet woken up.
- Break the rules. Of course, the best time to post on Twitter is Friday. But what if you promote content on Tuesday, Wednesday, and Thursday during the week? If you can’t get it to post on time, it might just not be the best time for your brand.
- Post every day. One of the easiest ways to correlate data is to post daily for several weeks and determine the best day for your interaction. In any case, posting regularly is a good practice and should help you spot the peak hours on your channels.
5. Adapt and learn
The best time to post today is not necessarily the best time to post in the future.
We already know that in the past year, activity on all major social networks has changed. And the habits, lifestyles and working days of people are still changing.
So make sure your business is ready to adapt too.
This may be a near-insignificant change – the best time to post on Facebook could move from 1pm. until 16:00 on Wednesday. Who knows.
Chances are if you’re running social media marketing campaigns, you need to be fully aware of engagement across your channels. Just be ready to evolve.
Key tips on how to make your social media post perfect
Whether Tuesday, Wednesday, or Thursday is the most important time to post on Twitter, you need great content.
Finding the best time to post is only part of the process of getting your name out there.
We’ve written extensively about how to use social media to your advantage. When you know when is the best time to post on Instagram, you can learn how to sell on Instagram, for example.
Check content carefully
We all like social media gaffes unless we make them ourselves. Nothing ruins a brand name like a controversial post on Facebook or Twitter.
Even if you’ve scheduled a content release for a better day, remember to:
These days, most platforms use hashtags to help users find related content.
While they can be helpful, hashtags can also be annoying or just plain meaningless.
First of all, make sure that at the time of publication, your hashtags are still relevant. Their meanings may change frequently.
Also, make sure they are not overused. If your hashtag kicks up a million posts on Instagram, your content will quickly get lost – use tags with tens of thousands of results instead.
If we have learned anything from the events of 2020, it is that things are changing rapidly.
Social media management tools are incredible, but you always need to keep your finger on the pulse.
Keep track of your schedule and decide if you need to post on that day. Engagement is not always the most important thing.
Know Your Limits
It is about the total number of your posts. Yes, there is usually more than one best time to post, but that doesn’t mean you have to do it all the time.
Don’t make a name for yourself on abusive posting:
Not everything in the world is about advertising
Sometimes it seems like every Instagram post is sponsored. This approach can quickly bore your subscribers.
As you determine the best time to post on each platform, try varying your content as well.
Plan days for posting inspirational images, days for ads, and days for user-generated content. Track time by engagement levels, then flip the graph.
Your data might just be telling you that 1pm Thursday is the best time to post memes. Running different content at different times is an easy way to keep things interesting.
Activity: 3 posts a day is enough
Seriously, everyone will agree that seeing posts from only one account in the feed is a little annoying.
Limit the number of social media posts. We recommend posting every day, up to a maximum of three times per platform.
You can play with this. If your data says the best time to post on Instagram is 11am and the best time to post on LinkedIn is 4pm. do both on the same day.
Just think about how much attention your audience needs to get from you on a daily basis. And if you really can’t stay away, Instagram Stories will be your best friend.