How to Check Your Website Rank on Google Free

It’s easy to see where your site ranks on search engines like Google. There are free online ranking checking tools and paid ranking checkers that give you a basic idea of ​​where you are ranking for certain keywords. We also offer a Google Rank Checking service that highlights your top quick win opportunities.

How to Check Your Website Rank on Google Free

Here are several tips to help you navigate SEO tools like Google Search Console and things to keep in mind when tracking your search engine rankings, as well as some tips to help you get to the top of Google.

How Does Google Rank Sites?

As a leading search engine, Google has some important goals to achieve. It needs to effectively crawl and index as many sites as possible and return the most relevant results to its users. The goal is to make your web browsing experience as enjoyable and relevant as possible for users.

The importance of keywords

Google looks at several ranking signals – over 200 to be precise – when ranking your site.

They look at your keyword placement, the quality of your content, the number of links received from your site, and where the links come from. The more authoritative your link sources are, the better your site will be. The same with content, the more valuable it is, the better your website will be.

That said, the use of keywords is extremely important. By using relevant keywords in your copy, Google and other search engines will know what your content is about and will show your site in search results when a user searches for something similar. Keywords, therefore, must be carefully chosen; not just to describe your products and services, but your company in general.

The search process:

In a nutshell, when someone searches for something on Google, some processes happen at the same time. The goal is to give the user the best possible and relevant results. Here’s how search works, in a few basic steps:

  • A user visits Google and looks for something (product, service, phrase, explanation, etc.)
  • Google sends the query to hundreds of machines and different data centers
  • They look through your data and the sites they have indexed.
  • The results that Google feels the best match the search query will be displayed to the user
  • Google also tries to show the useful result of a snippet so the user can see the context
  • This all happens within a half of a second

Google regularly updates its algorithms which take into account a number of different factors. This is one of the reasons why SEO is an ongoing process. Google doesn’t share exactly what these algorithms are, but an experienced SEO consultant will know which ones are the most important. They include:

  • Use of words
  • Website speed
  • The structure of the website
  • Inbound link quality
  • Number of inbound links
  • Content quality
  • Time users spend on the site

For more information on how exactly Google works, visit its search page for a collection of publications and useful information about this search engine giant.

How to check your site ranking

It’s easy to see where your site ranks on search engines like Google. There are free online ranking checking tools and paid ranking checkers that give you a basic idea of ​​where you are ranking for certain keywords. Here are several tips to help you navigate SEO tools like Google Search Console and things to keep in mind when tracking your search engine rankings.

If you keep an eye on your site rankings, you will notice that your site’s performance can literally fluctuate from week to week. Small variations within a day is normal, but you may find that your keyword ranking will vary significantly over the course of a month. To get a clear and reliable impression of how your website is performing, you should aim to check your website rankings approximately monthly. To do this, you will need a bulk keyword checker as checking individual keywords takes a lot of work.

What to Consider When Checking Your Google Ranking

Customization and localization

Google has many search algorithms to consider, and your results may also vary due to location optimization and personalization. Location refers to how Google will display different results to users depending on where they are (geographical location). For example, someone in Australia will see different results when they type “lawyer” than someone in London. Your Google search ranking for this term will therefore vary from place to place. Any Google ranking checks will need to take this into account. Personalization refers to how Google displays results to a user, depending on their previous searches. Google often knows more about you than you think, which is why it can adapt its search results accordingly.

It’s for the reasons above that it’s more important to know how your site has performed over the course of a month or so than it is to know exactly where you currently rank.

Quick scan: free website rating checkers

Search Engine Genie Rank Checker

A good way to check your website ranking for individual keywords for free is to use this tool. Google Rank Checker can check where your site is on any Google, from Google worldwide ( to local Googles like

However, this is a manual process and you need to check individual keywords, which can be very time-consuming.

SERPs Online Rank Checker

Similar to the tool above, this free online ranking checking tool, SERPs, is a little more sophisticated. You can enter your keyword and select the version of Google or Yahoo you want (Yahoo is powered by Bing). You can also select whether the search is done on a desktop or mobile device, and finally, you can also geolocate by entering a City, City, or Postal Code to emulate a location-based search.

This tool will also give you an estimate of the average monthly search volume for that keyword.

The only problem with this tool, like other hand tools, is that it takes about a minute for each keyword you want to check. Most sites will have hundreds of keywords that need to be checked, which means this manual option isn’t useful if you want to get the job done right.

Google Search Console: The Best Way to Check Your Website Ranking

While the process below takes a little more time than the website rank checkers above, it is much more insightful and useful.

You can check your site rankings with the Google Search Console tool.

Get started by logging into Google Search Console. Click on your website name and then on Search Traffic > Search Analytics.

If you haven’t set up Google Search Console, make it a priority. Once configured, it will take about a fortnight for the data to start flowing. Depending on the size of your site, it will take Google 3 months to come up with in-depth coverage of all the keywords you are ranking for.

Using Google Console Search

Head to GSC > Search Traffic > Search Analysis

Follow the steps above, this is the screen you will be presented with:

  1. Clicks will only be selected. Make sure you also check the Impressions, CTR, and Position checkboxes.
  2. Google Search Console shows the date as the last 28 days. If you change this option then it will automatically select Pages from the radio button, so make sure you re-click Queries
  3. This is a visual representation of the selected time period and the different metrics: Clicks, Impressions, CTR, and Position
  4. This shows you a list of all the keywords that your site has come up with on Google.
  5. This is the area you want to focus on. You can Sort by Clicks, Impressions, CTR, or Position.

A guide to metrics in Google Search Console: Search analytics


These are the keywords and phrases for which you are being displayed on Google.


This is the number of times your site was clicked by a user on Google for the given keyword or phrase.


This is the number of times your site was shown on Google for the given keyword. Google won’t show you monthly search volume, so it’s hard to establish how many times you’re being shown compared to the average number of monthly searches. Our organic search audit will tell you that.

This metric’s position

needs to be taken with a pinch of salt. The Google Position Report takes a variety of factors into account. The position depends on the device a user is searching on, their location, previous searches, and also the fact that their position on Google will change. To get an accurate idea of ​​where you stand, our organic search audit (you can read more below) covers this. The GSC will report your position up to the 500th position. Research has shown that the first result on Google receives about 30% of all clicks, with the 10th result (bottom of page one) receiving about 1% of clicks. So, you can easily understand that being at position 20 or below will take very few clicks – if any.

How to check your most popular pages on Google

You can also see which pages on your site are most popular on Google. Just click on the radio button marked pages and from here you can see the pages that popped up the most. This usually means that the top pages are showing for multiple keywords. If the CTR on these pages and position is low, you might consider splitting that page if you think you can cover all the topics on that page in more detail.

For example, if you have a page about Elephant facts and you are getting a lot of impressions but not a lot of clicks, then maybe you could split that page into African Elephant facts and Indian Elephant facts. You’re more likely to show up for these two longer-tail keywords, and because of the subject of your page, you’re more likely to get clicks, as your topic will match a searcher’s needs.

Making the Most of Google Search Console

if you Sort by impressions, you can see which keywords you are showing up the most. You will likely rank for that keyword with just a few clicks. Therefore, your CTR will be low. If you can optimize the page being displayed for this keyword, you will rank higher and improve your CTR and outright clicks.

These statistics are important for any webmaster as you want to determine how your site is performing, where your visitors come from, and how you can improve your site’s Google search ranking.

What the GSC won’t tell you

As useful as Google Search Console is, there are two weaknesses, if you really want to get accurate website rankings, you’ll need to use other software to reveal.

Firstly, Google Search Console will not show average monthly search volumes for your keywords. You will have to use Google AdWords keyword planner or other paid tools like Ahrefs or SEMRush to understand the number of monthly searches. Our rating verification service will provide this information (see below).

Second, the position information in the GSC is not as accurate. It is a useful figure; you are close to the page a ranking or miles away. In this sense, the GSC is good as a position checker. However, you will need more advanced tools like Ahrefs, SEMRush, or Rank Tracker to get an accurate view of where you might be ranking for different users in different locations on various devices.

There is no fixed google ranking

years ago, where you ranked for a certain keyword was pretty much fixed for anyone typing the same search term into their local Google. These days, where you rank for a particular keyword depends on a variety of factors. The variables are your location, your past searches, the device you’re using to search, and more.

Despite what any SEO expert or SEO consultant might have promised you – there is no way to get a guaranteed position or ranking on Google or any search engine.

Best Paid for Website Rank Checking Tools

There are other tools you can use to check your site’s rankings and positions in search engines. These tools include SEMRush and AHREFs, which are paid for by platforms popular with SEOs. All of these popular tools will show you where you currently rank on Google, as well as statistics so you can determine how to improve your site’s rankings.

The best way to use them is to extract your keywords from Google Search Console and add them to these tools. You can then monitor your search rankings.

Can you really get to the top of Google?

Every website owner wants one thing: top Google rankings. But is this possible?

What is the top of Google?

The top of Google is highly sought after, the first position in the ranking of search pages. The ultimate in SEO perfection, the top of a Google search results page, is like impressive internet gold for many businesses. The theory is that anyone looking for the goods or services you offer will typically not look beyond the first page to find the answer they demand. If you made it to the top of the first page, you should, in theory, get a good chunk of new business from Google alone. Getting there is really similar to climbing Mount Everest and takes a lot of work, some dedicated research, and most of the time, a good chunk of your marketing budget as well. For those who made it to the top of Google, we salute you.

To get to the top of Google and stay there, you’ll need to continually work to optimize your site and adapt your SEO strategy to include the latest updates and techniques.

It all starts with a website that is well-designed and visually appealing to your visitor. Getting your site taxonomy right will be a big help. If your site makes logical sense and users can easily navigate it, it will count in your favor. Another thing to remember is to always link to your social media pages from your homepage. This will help you build your brand online and also tell Google to associate your website with these social media pages.

Highly competitive blockbuster keywords – what are they and can I rank for them?

At Content Works, we have a name for the big keywords our customers want to rank for; we call them blockbusters. Everyone wants to rank in the top spots for these keywords, but the reality is – even if you have great content and a well-ranked website – they are hard to rank because the competition is always strong.

Take a keyword like ‘garden tools, which on over the last 12 months averaged 60,500 monthly searches and has 160,000 competing pages – is a popular and competitive term and we would call it a blockbuster. However, if you expand that keyword, you can create a picture of the search landscape around it. The next level (longer-tail) keywords are garden tools in the UK, garden tools hire, garden tools for the elderly, and garden tools in Argos.

if you can rank high for these keywords, you will have a high percentage of targeted visitors clicking through to your site.

While ranking for ‘Garden Tools’ might seem like a great idea and tick a big box, moving up in the rankings with this keyword might generate traffic, but it won’t necessarily bring you targeted traffic. If your company only hires tools or specializes in tools for seniors, then it is much better to stay focused on the longer tail keywords and not invest a lot of time and effort trying to rank for blockbuster because it will be harder to rank for blockbuster and, as we’ve shown above, won’t necessarily bring you the visitors you need.

How to rank well on google

Go for long tail keywords

It is possible to get to the top of Google. However, where you rank is not as important as what you rank for.

While it’s not necessary to focus on these longer-tail keywords or ignore blockbuster by default, we highly recommend that you put a lot of effort into exploring the search landscape to better understand where to focus your efforts. It’s a great way to direct visitors to your site to a keyword phrase that your competitors may be overlooking. Sure, only 390 people a month look for ‘garden tools for seniors’ compared to 60,500 for the blockbuster but imagine 390 people knocking on your door looking to learn about your business and buy your products – that’s not to be sniffed at.

You can use a selection of tools to help you find the perfect list of keywords to focus on. You can continually improve and adjust this keyword list until you have the best keywords to focus on.

Also, You can use tools like Google’s keyword tool to help you find information about popular keywords. You can search for keywords by entering a landing page on your site or one of your competitor’s sites, or you can enter a few basic keywords and let Google suggest the rest. You will be able to view the specific search volume for each keyword, as well as the level of competition you may face.

This is also a good indication of which keywords to use for your PPC campaign.

So before choosing any set of keywords to work with-consider working with an expert SEO consultant who can assess your business, your goals, and your industry. This will give you the best possible chance of outperforming your competitors and reaching the top of Google search results pages.

Create great content

Having great content on your website is a solid foundation for SEO success. If you can’t create your own content, hire a professional SEO copywriter to create unique content for your website pages. This content should be optimized for specific keywords – but remember to write naturally for your visitors and not search engines. You need unique content for each of your web pages.

Google sees valuable content such as unique and valuable pages. The company needs to provide useful information to its visitors and give them what they were looking for in the first place. If you have well-written content to meet these needs, chances are you will rank well in search results. Google cannot manually review every page of content, so it relies on a set of algorithms to determine a specific site ranking in search results.

remember that Google ranks individual webpages for specific keywords rather than an entire website.

That’s why it’s so important to pick one keyword per page of Content and focus only on that topic. Having too many keywords on one page can be confusing and Google will not place as much value on each keyword. Instead, choose a single keyword per page.

Staying at the top of search results pages is an ongoing effort, and you must be prepared to spend the time and resources necessary to stay at the top. If you do it right, this can significantly increase traffic to your website and, in turn, increase your bottom line as well.

Remember, just like gardening; it’s all about growth!

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