It’s time to rethink how you promote your Instagram account.
Why now? Because the platform’s rapid evolution and growth mean that what worked in the past won’t get you the same level of engagement today.
Based on the latest Instagram stats, the visual space is increasingly crowded with brands fighting tooth and nail to attract more customers.
As a result, it literally pays off for brands to have as many tactics as possible to promote Instagram to their target audience.
In this guide, we have defined 13 very concrete ways to achieve this. From optimizing your posts and profiles to overhauling your approach to content promotion, any combination of these tips is allowed for promoting your Instagram account. Selling on Instagram: How to Sell On Instagram
13 Ways to Promote Your Instagram Page
1. Step up your content production
There’s plenty of Instagram content you can post to feed your feed.
Pictures from customers. Memes. Short videos.
And these are just a few examples of what is available to you.
To identify what works best with your audience, you’re going to have to experiment. This involves stepping up your content production and posting more frequently.
Posting to Instagram at least once a day is part of the platform’s best practices. Big brands like TopShop and H&M even post up to three times a day (or more often).
As you roll out more content, it’s essential to generate maximum engagement from your followers by knowing the best times to post on Instagram.
Posting a photo once in a while won’t be enough to stay at the top of your followers’ feed.
And by the way, that’s also why Instagram stories are so valuable. Spontaneous story content primarily allows you to “win seats” and appear in the middle of users’ feeds. That’s not all, you can freely post snaps without fear of annoying your fans.
The message here is that content on Instagram is moving much faster than it did a year or two ago. Brands should step up their posts if they want to keep up. TOP 15 Instagram Marketing Tips
2. Promote your Instagram posts on other networks
The energy takes to snap the perfect photo and craft a nifty caption shouldn’t be wasted.
Promoting your content on other social platforms is a really easy way to get even more ROI from your Instagram presence.
For example, you can promote your Instagram content on Facebook and Twitter to maximize its reach.
While cross-promotion is a smart move, remember that each social network has its own best practices. For example, Instagram tends to like many hashtags while you might want to write a slightly different description for images posted on Facebook.
Does this seem tedious to you? You can simplify your life.
Social media management Social’s Asset Library allows you to store images, videos, and text in one central location for use across multiple social networks. Find, modify and publish directly very easily from the Asset Library in order to offer more engaging publications that are adapted to each network you use.
And don’t forget to make it even easier for yourself by using the scheduling and publishing tools.
Social media management’s Optimal Send Times tool simplifies the process even further by scheduling content to be posted at the times most likely to generate engagement from your audience. 5 trending products to sell on Instagram
3. Focus on people-oriented content
Even though Instagram is a place for sales, it is first and foremost a space for sharing experiences.
The popularity of selfies on Instagram speaks for itself, as do photos and images of customers using the products in real-life settings. One of Instagram’s greatest strengths is that brands are able to humanize their ads without bombarding followers with “BUY NOW!” “.
Along the same lines, this is exactly why user-generated content, such as customer photos, is a gold mine for brands. Not only do Insta users love when brands put them in the spotlight, but customer photos also represent the marketing power that proves people have actually used your products.
But to identify and manage user-generated content for your feed, you’re going to need to understand how hashtags can help you promote your Instagram account.
And that leads us to our next point.
4. Test brand and industry hashtags
Brands of any size should create a hashtag to encourage sharing and promotion on behalf of their followers. It doesn’t have to be ultra-sophisticated.
For example, Ernie Ball displays his hashtags #iplayslinky and #colorsofrocknroll clearly in his bio.
In return, the brand uses the tags to promote its own posts in addition to thousands of loyal fans who promote the brand organically. How to Create and Use Hashtags on Instagram
Do you understand how it works?
Beyond your own hashtags, you should try to promote your Instagram account using general and industry-specific community hashtags like #6strings (music) or #unicornhair (beauty). Using additional hashtags makes your posts easier for followers of those hashtags to find and instantly increases your reach.
As noted in our guide on how to use hashtags on social media, engagement peaks with around nine hashtags. While you can perfectly use more (or less), the message here is that you should at least add something.
Don’t forget to take advantage of hashtag analysis tools. Social media management lets you track and analyze hashtag performance to find what audiences are interested in and optimize usage.
And with Social media management’s Advanced Listening, you can go beyond quantitative data to find qualitative insights related to hashtags, allowing you to fully understand and measure the share of voice. Additionally, you can identify related hashtags to further your analysis of customer conversations on social media that are relevant to the brand. Instagram Ad Sizes and Features
5. Tag brands, followers, and locations whenever you get the chance
Tags are a surprisingly effective way to promote your Instagram account.
And no, we’re not just talking about hashtags.
For example, you can tag other brands and accounts in hopes of being noticed. Since notifications send an alert to the person receiving them, relevant tags are a subtle way to encourage promotion.
Similarly, it’s both courtesy and best practice to tag anyone you regram. Chances are they’ll be thrilled to be mentioned on your feed and share the news with their own followers.
Don’t forget to tag the places! For example, if your business has a physical address or if you regularly attend events, posts mentioning specific locations allow you to target potential new fans and followers.
6. Publish Instagram content on your site
When it comes to ads, are there better intermediaries than your own customers?
Displaying Instagram content on the site is a great way to increase conversion. Why? Because when people see products purchased in real-world settings, they know that the brand in question has satisfied customers. Customers can better visualize and understand a product for themselves when they see it “in real life”.
This explains the rise of lookbooks and brands that include user-generated content on their product pages. For example, Casper uses Instagram slideshows on its site to show off happy customers.
Of course, this comes down to the need to promote your Instagram hashtag.
In addition to its Instagram bio, #TopShopStyle is featured throughout the brand’s website and in its marketing emails to increase exposure for its tags. The end result is more user-generated content and people promoting TopShop organically.
7. Design a creative trademark
Creativity is important on Instagram.
Having some sort of niche or theme is a great way to inspire your Instagram content and set yourself apart from the crowd.
For example, Yeti is known for its feed full of high-resolution outdoor photos showing users’ adventures using its products.
For its part, oVertone offers a bold flow using the color code of the tone of the product it is promoting.
If you have no idea what your creative trademark should be, fear not. There are a whole bunch of Instagram apps (like VSCO) that can help you add a touch of creativity to your photos. By using consistent gradients, colors, and filters, you can make your feed more reflective of your personality.
8. Collaborate with influencers to expand your reach
As mentioned above, Instagram cashes in on its status as a platform where brands can essentially post ads without throwing them in the face of their followers.
This is where influencer marketing comes in.
Simply put, influencer marketing involves a paid relationship with another Instagram account that has a significant number of engaged followers. The influencer audience should ideally mirror your own or allow you to reach a new segment of users you are trying to reach.
Influencers are similar to advertisements in that the relationship actually costs money. However, finding the right influencer can be a profitable way to sell your products and increase your follower count.
Brands can identify influencers through hashtags and manual research. Otherwise, you can test Instagram analytics tools like Tapinfluence or search through a comprehensive database related to your business.
Remember: To identify influencers, just make sure they have followers who actually engage with their content. Engagement rate calculators like this one from Phlanx can give you the peace of mind you need about the influencers in question.
9. Rethink the way you present your products and promotions
This is simple advice but clearly worth mentioning. It’s about the other kind of promotion on Instagram – the one that involves fun contests or discounted items that can be incredibly helpful for your brand when done right.
So when you promote your Instagram account in this way, it is essential to present your content as indispensable.
Instagram loves anything “new”. Anything you can do to create excitement works hugely in your favor.
For example, see how Glossier is creating expectations for its highly requested eye cream by surprising its followers a day before its launch.
Uniqlo publishes content and promotions that generate high anticipation, including calls to action to allow followers to discover its products.
Pinup Girl also does a great job of showcasing why their products are great and allowing their brand voice to stand out throughout the process.
As a general rule, ask yourself “so what?” before hitting “publish” for your Instagram promotions. This will ultimately encourage you to write more engaging captions.
10. Host a contest or sweepstakes
Some food for thought: Brands that run contests grow their follower count 70% faster than those that don’t.
You may have noticed that posts related to contests and sweepstakes from many brands receive insane amounts of engagement and that’s no coincidence. If done correctly, social media contests can increase followers and fans, although they can also attract freebies. We recommend running a one-time contest on Instagram to test the waters and figure out if contests are something you want to use long-term or not.
11. Optimize your profile for promotion
As you research how to promote your Instagram account to new fans and followers, giving it “the physicality for the job” is essential.
This also applies to brands looking to attract more attention organically.
Let’s take a look at what makes up an optimized Instagram profit. The good news is that there aren’t many ephemeral items on your profile itself to worry about.
The East End Market in Orlando is a great example of a simple yet optimized profile. For starters, his username “eastendmkt” is short and sweet, yet easy to find for locals.
Her bio also has everything of an optimized profile, including a clear profile picture, an engaging bio, a branded hashtag, and an easy-to-follow URL. Each item in this Instagram bio tells you what to expect on her feed, so you’ve come to the right place.
She also mentions her email and phone number, which is something to consider if you’re managing a company’s account. East End also regularly tags other businesses and events to broaden the reach of its profile. Oh, and let’s not forget to mention its outstanding visual content that local followers love.
12. Take advantage of Instagram stories and the latest features
Stories are by far the most popular feature on Instagram.
Since stories are used by more than 500 million users every day, brands should take advantage of them as often as possible when promoting on Instagram. For many companies, that means posting user-generated photos and content showing what’s going on behind the scenes. The advantage of stories is that you don’t have to worry too much about the visuals being sharp or “perfect”.
That said, creativity is still important in stories. Stories still remain at the center of Instagram’s latest features. For example, new interactive stickers like the “quiz” sticker are a new way for brands to interact with followers for a unique and interactive type of promotion on Instagram.
Keeping up with Instagram means staying active and up to date with its latest features. If you post stories regularly and watch what other brands are doing, you’ll always be in the know.
13. Consider running a paid campaign
Last but not least, don’t underestimate the potential of paid promotions on Instagram.
After all, social media as a whole is becoming increasingly pay-to-play. As part of Facebook’s incredibly comprehensive advertising platform, you can use Instagram’s engaging ad options to win new customers.
There are many success stories on Instagram, including this example of Dunkin cleverly using stories and videos to grab users’ attention.
First, familiarize yourself with the characteristics of current Instagram ads, then make sure you have the tools to compare your efforts to your organic presence on Instagram.
Social media management’s paid tools for Instagram allow you to better understand the ROI of your overall strategy or compare the performance of individual campaigns to optimize them accordingly. Easily highlight your top campaigns based on video views, conversions, impressions, engagement, and more.
And that’s how our guide concludes!
So how do you promote your Instagram profile?
When it comes to promoting Instagram, you have plenty of tactics to experiment with.
And that is a good thing.
Making sure your feed stands out involves understanding Instagram’s best practices and evolving along with the platform itself. Following the tips below can help you maximize your engagement when promoting your Instagram profile to new followers and customers.
But we would like to know your opinion. What challenges do you face when it comes to promoting your Instagram account? Tell us in the comments below!