Social media specialists are constantly looking to increase their ROI and save time.
That’s where the range of social media planning tools we’re going to introduce you to today can change everything.
Social media scheduling tools are more than a handy shortcut for organizing posts. The right tools help your overall social media management process, improving your efficiency so you have more time to create even more great content and develop real-time connections with your followers.
Everyone wins, right?
Every company has different priorities when it comes to its planners. Maybe you are totally focused on analysis. Maybe you have a very large team that needs to collaborate more effectively.
Either way, marketers today are hungry for simple, straightforward solutions that they can deploy as quickly as possible. 10 Of The Best Social Media Analytics Tools For Marketers
These 8 social media planning tools can supercharge your marketing workflow
- Sprout Social
- Air table
- Sked Social
- post planner
Don’t take our word for it.
Sprout customers, from small to large businesses to agencies, rave about the ability to effortlessly plan, organize and deliver content and campaigns across all social networks.
For starters, juggling between networks is a big waste of time. Find out how the majority of brands publish content on multiple social platforms. With Sprout, you can post your latest Facebook post, Instagram photo, or Pinterest pin simultaneously.
In addition to its industry-leading scheduling tools, interactive calendar, and asset management library, Sprout also simplifies collaboration. User-level permissions provide specific access to marketers, editors, and anyone else who contributes to your publishing strategy.
And once your content is scheduled and published, Sprout makes it easy to measure your success and refine your strategy moving forward.
You can easily apply custom tags to posts for better organization and reporting, and then use Sprout’s easy-to-use social media analytics to gauge impressions, engagement, follower growth, and more.
From analyzing hashtags to identifying top-performing content, Sprout is the ultimate optimization tool for brands looking to boost their social media presence in addition to content planning. You can even rely on Sprout for social media ad reporting to boost the ROI of the paid content you schedule.
While Sprout gives you ultimate control to plan your publishing strategy on your terms, it also makes it easy to automate the process to maximize results.
Sprout’s patented ViralPost® technology helps you target the best times to post for your audience, eliminating the guesswork with guaranteed engagement. 10 SEO tools recommended by experts
The common denominator between almost all social media scheduling tools is the same:
CoSchedule promotes efficiency for marketing teams and individuals alike. Integrating with business blogs via WordPress, this platform allows brands to publish and promote content on multiple social networks simultaneously.
In addition, CoSchedule provides a comprehensive “Top Performing Content Report” that shows social media engagement and shares. This is a fantastic feature for content creators looking to figure out which items are of most interest to their readers.
Unlike other social media scheduling tools, CoSchedule focuses primarily on content, not just performance. Features like the “ReQueue” basket allow teams to recycle and schedule their best posts automatically without having to lift a finger. This makes it quicker to post new content to your brand feed. TOP 15 Instagram Marketing Tips
There’s no denying that one of the biggest challenges in social media planning is content curation.
Racking your brains to find new content can be both time-consuming and tiring. At the same time, you don’t just want to post the same stuff over and over again, do you?
This is where Feedly can help.
Feedly’s platform automatically generates content to fill your social media calendar. Instead of having to constantly hunt for new or relevant stuff to offer your audience between your scheduled social media posts, Feedly does the work for you.
Again, managing your social media feeds shouldn’t take up all of your free time. Tools like Feedly take the pressure off marketers to constantly save and tag content for sharing in the future.
Plus, Feedly instantly integrates with Sprout Social. Nice, isn’t it?
4. Air table
If you didn’t already know, programming and content creation go hand in hand.
Whenever you set about writing a blog post, you probably already have the profile of your audience in mind.
You want to create content that has the potential to be shared like never before. You want to get as many social media shares as possible to get your content seen by as many people as possible.
It simply involves planning your content.
Airtable brings content planning and social media planning processes together. The platform can be used by teams or individuals, not only to plan future pieces of content but also to define how these posts will be promoted on various social networks.
Another cool bonus from Airtable is its asset manager. This feature gives users a sense of consistency across their campaigns and ads before publishing them.
In short, Airtable lets you stay ahead of the game by evaluating what your social media posts will look like before your content goes live. It’s always good to be prepared, right? What is Social Media Management, and What is its Importance?
Are you looking for a really simple solution that is solely focused on planning on Twitter? Discover Tweetdeck.
Integrating with Twitter at a glance, Tweetdeck is a simple scheduling tool that lets you queue tweets across multiple accounts.
Schedule your tweet, select a time and watch it go live. Nothing extravagant, but no less effective.
Despite its simplicity, Tweetdeck also includes a comprehensive Twitter dashboard for users. You can view your live feed in addition to notifications, mentions, and other activities in one place.
Tweetdeck is a completely free upgrade to your Twitter account. Even if you use another programming tool, you might consider browsing the platform just for fun. Indeed Jobs Portal: Review, Pros, Cons, and FAQs
Planable houses many common features with other social media planning tools, emphasizing teamwork and collaboration.
One of the most notable features is the comment and approval system for scheduled social media posts. Team members have the ability to navigate between comments to refine scheduled content before it is published. Users can then approve posts internally or wait for a client’s approval if they work as part of an agency team.
Roles and permissions allow different departments to collaborate so everyone is in tune. This reduces bottlenecks and increases transparency when a post is moved from point A to point B.
7. Sked Social (formerly Schedugram)
Even though Sked Social is no longer called Schedugram due to a recent rebranding, its Instagram scheduling features are definitely worth checking out.
Sked Social’s content queue allows users to prepare photos, captions, and hashtags for repeated use. Again, the platform provides a real-time, drag-and-drop preview of your Instagram posts before they are published. This allows for quick and easy changes if you are unhappy with the aesthetics of your yarn.
Built-in post templates and a variety of photo filters provide a nice creative touch to help your posts stand out. The platform itself is highly intuitive for those working with visual content on Instagram.
8. Post Planner
When looking at the best times to post on social media, you notice that there is a clear expectation for brands to dump a ton of content.
In addition to scheduling posts normally, Post Planner helps you with the content curation process. Again, you can’t just dump your own content over and over again if you want to grow your follower count.
Post Planner generates posts based on specific hashtags and keywords, rating posts based on their relevance to your audience.
The tool also chooses the best times to post based on audience data. The planning section also highlights the different types of content you post (articles, videos, photos, etc.) and the performance of each item. Like other social media scheduling tools, Post Planner also allows users to repeat and recycle top-performing posts.
And that concludes our list!
How do you take advantage of social media scheduling tools?
Brands of all shapes and sizes are using social media scheduling tools to increase their follower count, save time, and deliver more content.
And given the rapid evolution of the web as a whole, having these tools is essential to keep your business content from getting lost in the shuffle.
However, we would like to know your opinion! What features do you think are most important for a social media scheduling tool? If you haven’t started planning for social media, what’s holding you back? Tell us in the comments below!