If you have a small business, you may enjoy being small. Sure, some dream of becoming the next Bill Gates or Sheryl Sandberg, but research shows that most of you are happy to stay small and successful.
Of course, that doesn’t mean you don’t want to grow at all. You need growth for long-term success. But how much growth, what kind and where do you start? Whatever stage your business is at, these growth strategies will help you build your small business with confidence.
Here are five easy tips for growing your business:
- Use different types of marketing
- Optimize your staff
- Expand your network
- Use social media
- Prepare to go big
1. Use different types of marketing.
Use banners, posters, flyers, and postcards to get people excited about your products or services. These are all easy, effective, and inexpensive ways to advertise a sale or event.
Once you’ve chosen a logo and branding for your brand, use the same font and color scheme throughout to create a professional, cohesive set of marketing products.
A stack of postcards with your logo and a message from your company is an affordable, impactful start. Send them to your customers, put them in your packages, hang them on bulletin boards nearby and keep a stack on your counter. Add a coupon or offer to your postcards to entice customers to come back. The Secret to Reading 100 Books a Year
With folders, information cards and flyers you can provide more detailed information about your company. Use high-resolution photos and clear, concise text to tell potential customers everything they want to know. This marketing material also offers a lot of space to include prices, overviews of services, and menus.
If you want to go bigger, posters and banners are a durable, eye-catching option that can be seen from afar. Place them outside the door of your store to attract new customers and hang them strategically in your store to guide and inform customers. Use eye-catching text and clear graphics to grab as much attention as possible. Why is Social Media Important for a Small Business?
2. Optimize your staff.
As an entrepreneur, you know that every day you deal with an endless number of responsibilities in your company. It’s not always easy to outsource, but delegating is an important part of being in charge.
Start small. Where do you need the most help? What can you leave to someone else? Who do you know who can help you? Hire someone to design a new website, stock the shelves, and send out newsletters so you can manage your inventory, refresh your store, create new products, and maintain your social network. All of these things will help make your business successful (and make more money).
Sure, hiring employees costs money, but think of it as an investment in your company. And think of all that extra “free” time you can use to come up with new strategies for your business. How to start and promote a summer side business
3. Expand your network.
Networking is an important term these days, and for good reason. Networking will ultimately help you reach more customers, enter new markets, learn best practices, discover the latest trends and unlock all kinds of growth potential.
Make your brand an integral part of your environment: attend nearby events and join local business associations. Don’t be afraid of business cards, promotional products, and distributing marketing materials. And make sure you are always approachable, friendly, and available for a chat.
Take advantage of these events to connect with other companies that provide similar or complementary services. These could become strategic partners in the future, for example for a joint sale or an event in your store. When companies help each other, it is a win-win situation.
Always look for information about local networking forums, conferences, and seminars related to your business. Such events are ideal opportunities to interact with people who share similar interests and experiences. Chances are you will be inspired and recharged. Do not forget to bring plenty of business cards with you, the network tool par excellence.
There is also a digital side to networking. To really expand your reach, your business needs to have a web presence. Creating your own website is relatively easy and with that, you expand your reach to a national (or even global) scale. Just remember to keep your website up to date and relevant. Why create your own digital marketing agency?
Don’t be afraid to ask your customers to write a review on your Facebook page or share your latest Instagram post for a chance to win a prize. When customers post comments or questions on your social media, respond quickly with a friendly response.
5. Prepare to go big.
Conferences, trade shows, and industry events are a perfect way to present your products and services to a specific group of interested, potential customers. And it doesn’t have to be expensive at all.
Start with a table and some eye-catching plates with your logo on them. Hand out flyers, postcards, business cards, and leaflets with information about your company and organize a giveaway or raffle. These are effective, inexpensive marketing methods to increase your brand awareness. Promotional products such as printed pens and shoppers are also an easy, fun way to get people to remember your name. Postcard Marketing Ideas: 12 Effective Uses of Postcards
Small steps lead to big growth.
No matter how big or small your business is, you need to keep growing to be successful. Start in a logical place. Once you’ve taken the first step, the next ones get easier! Don’t be afraid to network, hire a new employee, develop your website and go big at trade shows. Just don’t try to do everything in one day. TOP 15 Marketing Tips on Google