Do you know those business ideas that already come with a scent of success? So: opening a handmade soap store is one of them, and the best part is that it also comes with that irresistible fragrance. But, Do you know how to make handmade soap to sell? And how to advertise a handmade soap store? We tell you everything in this post!
Isn’t it amazing how sometimes there are business ideas that are right under our noses and we don’t even notice?
Well, starting a handmade soap brand is one of them. In addition to being a product in high demand (after all, almost everyone buys soap, right?), soaps are items that can be sold in the most diverse business models, such as dropshipping, resale, and artisanal manufacturing and even in the d2c model. Four easy home business ideas for women!
Today, we are going to talk about artisanal manufacturing and show you how you can create a brand to start profiting from some commemorative dates that are already coming in the coming months.
Why invest in a handmade soap?
Soap is the kind of product that almost everyone has at home ― which means there are always people who need or want to buy it.
In addition, it is an excellent product to make sometimes as a gift: who never got that nice-smelling handmade soap set at Christmas or at the firm’s hidden friend? Or are you going to say that you never gave a soap as a gift to your grandmother or mother on Mother’s Day?
In addition to the constant demand, it is worth remembering that the makeup and skincare industry is a full plate for anyone who wants to start a business in Brazil: according to ABIHPEC, sales of skin care products increased during the pandemic, and the projection is that the market will remain stable for the next few years.
This scenario is due to the fact that some consumption habits acquired during the pandemic are here to stay, and many people have come to prefer and even prioritize independent stores and brands, which work with organic raw materials and produce sustainably. It is also important to highlight that the Brazilian skincare market is becoming increasingly plural, precisely because of these new consumer demands. 10 types of craft products worth selling online
This all just enhances that good smell you’ve already felt up there and indicates that there is room for small stores specializing in handmade soap. And you know the best part? The cost of how to make handmade soap to sell is very low, not least because you don’t need elaborate machines or big investments to get started.
How to make handmade soap to sell: 3 ways to make it
If you buy a lot of skin care products or have your eye on the soap niche, you must have already found a lot of handmade soaps for sale ― each with a differentiator, such as an unexpected ingredient or an interesting essence.
However, it is always good to take into account that many stores already have well-developed manufacturing processes and do not work in an artisanal way. For this reason, we are going to talk exclusively about the three modes of production to manufacture handmade soap on a small scale:
1. Handmade soap and cold process production
In the cold process, primary ingredients such as animal lard, coconut oil, or olive oil are mixed with other ingredients. When the consistency of the mixture reaches a high emulsification point (that is when the mixture starts to look like a pudding), just pour it into a mold, let it harden, cut and let it cure for a period of 4 to 6 weeks. How to Advertise on the Internet with Little Investment?
Changing into offal: the cold process requires more time-consuming preparation, so it’s worth starting to come up with handmade soap recipes right now and thinking about how to set product prices based on the manufacturing process.
2. Handmade soap and hot process production
In this process, it is necessary to cook the mixture of ingredients in a slow cooker. Then, just put the product in the molds and let it cool overnight.
Hot process production is pretty cool because it makes handmade soaps softer and more pleasant to the touch, and production can be done more quickly than cold process.
3. Handmade soap and ready-made glycerin-based production
This is one of the simplest methods for anyone who wants to know how to make handmade soap to sell: just buy a ready-made base, melt it, add the fragrances and cosmetic coloring of your choice, and pour the mixture into the molds.
The bases can be made with glycerin, shea butter, or even goat’s milk. If you want to buy one to try on, it is worth taking a look at stores specializing in the sale of raw materials for cosmetics.
Before you go out ordering all kinds of glycerin base, remember to put the expenses on the tip of the pencil so you don’t harm your store’s cash flow: after all, there’s nothing worse than going into the red before you even open the doors of your soap shop.
Handmade soap for beginners: a quick guide to get started
Okay, now that you’ve seen the basics of how to make handmade soap to sell, it’s time to check out the “hands-on” part of the process.
Remember: you probably won’t create your dream soap, the world’s best panacea, and your product-market fit right off the bat. Take the opportunity to test and combine different fragrances and ingredients and see what will work and what can be discarded. 250+ Catchy, Unique, and Stylish Names For Online Clothing Store
It is also important to remember that different ingredients will result in different soaps. Some essential oils, for example, create more suds or help create a more solid, rough consistency for the bar of soap; on the other hand, shea butter can increase the hydration power of the final product.
On the other hand, coconut oil and olive oil create a chemical reaction capable of melting all the other ingredients, so you might want to do your first tests with a ready-made glycerin base and some less risky ingredients like chamomile or herb. -sweet.
1. Gather the material to make handmade soap
The first thing to do is gather all the ingredients needed for this first attempt. See the full list of items below:
- Glycerin base ready: as we said above, it will be the base of your handmade soap.
- Bamboo sticks: will be used to mix the ingredients and manipulate the dough. You will find packages of these sticks in supermarkets or specialty stores.
- Essential oils: available at any drugstore or cosmetics store.
- Isopropyl alcohol or grain alcohol: can be found in pharmacies.
- Microwave Pots and dishes: Look for these items at specialty food stores.
2. Melt everything (no pyrotechnics, see) and mix
With the necessary ingredients in hand, the first thing to do is cut and melt your glycerin base. To do this, just cut the bar into small pieces, place them in a microwave-safe pot or dish, and heat for 30 seconds.
Use a bamboo stick to stir the glycerin base and continue to heat it until it is completely melted. Then add the fragrance or essential oil you want to test and mix it all together.
Don’t forget to spray some alcohol on the molds you will use for the final product, as it prevents air bubbles from forming inside the soap.
It’s a lot of information and you want to organize everything more calmly? How about setting up a vision board or a Business Model Canvas?
3. Pour into molds and let cool
When the handmade soap mixture is ready, pour it into the molds properly sprayed with alcohol and let it cool. After the cooling is complete, remove the molds, and… that’s it! Now just sanitize all the utensils and repeat the process.
How to advertise and sell handmade soap?
Knowing how to make handmade soap to sell is, of course, a super important part of the whole process — but to create a successful soap shop, you also need to know how to advertise so you can attract customers and sell your product, right?
Sell handmade soap online
The internet is, without a doubt, one of the best places for those who want to sell handmade products of the “ do it yourself ” type. Check below the sales channels with the greatest potential for the soap industry:
Mercado Livre and other marketplaces like Elo7, which specialize in handcrafted products, are pretty cool spaces to start selling handcrafted soap. While you can’t really customize the product page or checkout experience, you can try to create a personalized shopping experience if you write good product descriptions and offer top-notch customer service. 8 merchandising tips for your online store
2. Social networks
You probably already know, but it doesn’t hurt to reinforce: that there’s no way to escape social media. For that reason, now is the time to start designing a good social selling strategy and evaluating which platforms your handmade soap can be successful on.
Instagram will probably be at the top of your list, not least because it is the social network with the greatest visual appeal and one of the best channels for those who want to sell on the internet. Take the opportunity to gain followers with exclusive hashtags, powerful photos and videos in the feed (accompanied with captivating captions, of course), and an Instagram Stories strategy to leave any other soap shop in the sand.
It’s also worth exploring the features of Facebook Ads and installing a Meta pixel on your store’s website to collect valuable data and insights about your audience and thus create even better e-commerce marketing campaigns.
Pinterest has already established itself as a powerful platform in Brazil and has gained fame as a true haven for customers and brands in the artisanal market. And the best part is that GemSleek merchants have a unique integration to make Pinterest a sales channel. Enjoy!
4. Subscription clubs
Subscription clubs are excellent resources for stores that want to work on customer loyalty and retention, as they contribute to generating recurring sales. You can take the opportunity to create fixed signatures with the same types of handmade soap every month, or assemble different boxes and kits according to themes, essences, or fragrances.
5. Email marketing and newsletters
Email marketing is another resource that is not to be thrown away when advertising and selling your handmade soap: offer offers and discounts with exclusive promotional codes via email and encourage purchases with cross-offers or for a limited time.
The same goes for the newsletter, which can work as a tool to establish a closer relationship with customers and store visitors. Take advantage of the space to tell us about new soap recipes, show the latest product tests, and more.
Sell handmade soap in person
In addition to the world of online sales, it is also worth looking for physical spaces to sell your handmade soap, not least because this type of product is usually very successful in bazaars and street fairs.
Also, it’s worth remembering that these types of sales spaces are great places to get inspired and learn more about your own market: real contact with people like you who are interested in the same products can result in incredible insights for the brand. and even affect the way you sell online and organize your virtual storefront.
You can also wholesale or partner with stores specializing in cosmetics, perfumes, and soaps, and work with them for a fixed period.
What are the best dates to sell handmade soap?
As the demand for soaps is always very high, it is worth thinking that every day is day and every hour is time – however, there are also some dates when the sale of handmade soap skyrockets. Check out the list below to get started on the calendar:
- Consumer Day (3/15): Advertise handmade soap as a treat or a special gift on purchases over a certain amount.
- Free Shipping Day (last week of April): take the opportunity to offer what your customers want most: free shipping, with a good smell of soap!
- Mother’s Day (8/5): Mom loves soap, and handmade soap is that extra touch of care and attention. Create themed kits and customize the offer as much as possible to ensure good sales of this (fragrant) product for mothers.
- Valentine’s Day (12/6): another super busy date for those who sell handmade soap. It pays to start announcing offers at least a month in advance and organize your website for the big day.
- End of year season (month of December): handmade soap usually sells hot cake in December, as the demand for gifts is very high. Don’t forget to keep everything up to date so you don’t have any delays with sending orders, ok?
Bonus tip: how to define my packaging for handmade soap?
Finally, it is important to think carefully about the type of packaging you intend to use for your handmade soap.
If you have plans to create soaps with pieces of flowers or sprigs of fennel, for example, it might be a good idea to invest in transparent packaging to let the beauty of the product stand out. On the other hand, brands with a more sustainable footprint can (and should) invest in packaging with cardboard, raw cotton, or recycled fabrics.
Remember that the idea here is to create something that enhances the shopping and unboxing experience, delights customers and, on top of that, offers material for your content marketing strategy: after all, the more photos of satisfied customers, the better. will be for your brand in terms of advertising on social networks.
Good smell and money in your pocket? Only with handmade soap
Here’s a summary of everything we saw in the post, so you can start organizing your ideas:
- There are three ways to manufacture handmade soap: cold process, hot process, and glycerin-based manufacture.
- How to make handmade soap: first gather all the necessary material; then melt everything in the microwave; Finally, pour it into the molds and let it cool.
- To sell handmade soap online, it can be a good idea to advertise on marketplaces, build an online store, sell on social media, take advantage of Pinterest, set up subscription clubs, and invest in email marketing and brand newsletters.
- To sell handmade soap in person, look for fairs and bazaars of small producers and independent brands, or partner with physical stores specializing in cosmetics and skincare.
- The best dates to sell handmade soap are Consumer’s Day, Free Shipping Day, Mother’s Day, Valentine’s Day, and the end of the year season.
Handmade soap frequently asked questions
Is it worth selling handmade soaps?
The demand for soap will always be high (not least because it is an essential item in practically every household). In addition, there is growing interest in soaps and other personal care items that have been handcrafted, so now might be a good time to invest in this business initiative.
How to start making handmade soap?
To make your own handmade soaps, you will need a glycerin base; bamboo sticks (for mixing ingredients); essential oils; Isopropyl Alcohol; pots and dishes that can be taken to the microwave; and, finally, shapes and molds to create the shape of your soap.
Where to advertise and sell handmade soaps?
If you choose to sell online, you can create a virtual store and/or start selling on social networks that prioritize visual content, such as Instagram and Pinterest. If you already sell other products, you can start inserting your handmade soaps as gifts in all purchases made and let them know that the product will be launched in the store soon. This will help to increase the popularity of the product and create a sense of anticipation in the customers.