How to make inbound sales

Learn to make Inbound sales, and use attraction marketing to contact your potential customers.

The concept of inbound sales, is derived from the concept of Inbound Marketing, translated into Spanish would be as Attraction Marketing, the main axis of this marketing methodology is that the user is the one who searches and finds our product or service.

To achieve this, methods are developed to attract the potential user or client to provide him with the information he requires and the necessary confidence so that he can make a purchase decision. Outbound Prospecting in the Sales Funnel

What are inbound sales?

As we mentioned at the beginning of the note, the inbound sale is a derivative of inbound marketing, so we can define it in the same way, its translation into Spanish would be attraction sales.

According to the inbound sales methodology, we find the following steps:

To identify.

It consists of giving priority to contacts who show an interest in more information, in carrying out a purchase process, etc.


After identifying potential customers, it is necessary to personalize the message and the information provided to answer their questions.


Through conversation, it is important to detect the objectives that the client pursues, to provide more information.


Based on the above, now it is our turn to provide the appropriate advice to help the client achieve these objectives through the use of our product and service. At this point, honesty is crucial to avoid creating false expectations. What is Local SEO? Why local SEO is important?

The methodology is supported by digital media.

It is very important to understand that the previously mentioned methodology is supported by digital media in order to amplify user attention. Based on this, I want to share with you the digital platforms that I use in a project, to apply this methodology.
You can see the project in question at the following address

Zyro to create my website.

Zyro is an online platform that allows us to create our website, it is a very simple but powerful tool that will help us build our website in such a way that it is the backbone of our inbound sales strategy.

One of the main ideas that you should apply when developing your website is that the header must carry the call to action (Call to Action, CTA), in my case on the site I have a button that leads to the purchase. To implement the payment gateway, I recommend Stripe, as it makes it very easy to create payment links. How to make the Law of Attraction work using Equal Hours?

Social networks

To generate a greater conversation with potential clients, it is advisable to connect WhatsApp or Facebook Messenger to your website. One of the advantages that Zyro has is that it allows you to integrate these elements very easily. In my case, for the mentioned project, I made the integration with the Facebook messenger, for which it is necessary that you create a fan page, to carry out the integration, you will be able to manage the messages from the inbox of your fan page.
To integrate the messenger you just have to go to the Manage section in the Zyro Dashboard. Within the menu on the left choose the option of integrations, so you can see all the tools that you can integrate, already within the option of integrations only locate the option of Messenger Chat, and in the box put the ID of the Facebook page .
It only remains to wait a few hours for the chat button to appear on your website. This tool will help you generate many conversations with your potential clients, so don’t forget to integrate it into your website. Law of Attraction: 9 steps for you to use the power of the mind

Email Marketing

The Zyro platform will also allow you to create forms to integrate them into your site, this will be very useful since with them you will be able to generate leads or contacts of potential clients, here the conversation will take place by mail.

I suggest you add an additional field where you request permission to send information, you can use email marketing management platforms, such as Mailchimp to manage your contacts and send them information about offers, new products, etc.

In this way, you will be creating a base of followers who can become your future users or customers.

In conclusion

How you will be able to see the use of digital media is key so that your inbound sales strategy can come to fruition, the center of this strategy is a conversation, and thanks to the existing social platforms, we have a great diversity of communities where we can generate content for attracting potential customers or users. How to sell jewelry online: A guide to success

One of the maxims that we must have is that people like to buy, but they do not like to be sold. That is why we must generate enough information to attract the customer, and generate a relationship of trust so that in the end, he makes the purchase decision.

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