9 examples of personalization on websites

For your brand to gain online visibility among so many competitors, you need to offer your visitors pleasant and close experiences. A great option to achieve this is to personalize your website for your different users.

This includes adjustments to the page that depend on the visitor’s location, the type of device they are using, the site they came from, and whether or not they have a subscription, among other criteria. Next, we will share with you a series of examples so that this is clearer for you and you can apply it in your work.

9 examples of customization

  1. Aeroméxico: personalize website with CTA
  2. Spotify: personalize the website with recommendations
  3. Mercado Libre: personalize your website with purchase incentives
  4. Starbucks: customize the website by country
  5. Uber: customize the website by account type
  6. Facebook: personalize the website with special dates
  7. Pinterest: personalize website by user type
  8. Google Maps: personalize the website with the mobile version
  9. Sears: personalize your emails from your website

1. AeroMéxico: Personalize Website with CTA

The Mexican airline, on its official website, has placed a window with a call to action (CTA) that invites users to enrol in its Premier Club, in order to enjoy a series of benefits when buying their flight tickets. Not only is this a great way to increase your conversions, but it’s also an opportunity to get Marketing Qualified Leads (MQLs) by targeting people who are already signed up and motivating them to go the extra mile with your brand.

What to learn from this example of website personalization?

The CTA window is placed next to the column where users search for their flights, which is why it is designed to capture the attention of frequent flyers, so that they take advantage of their points, purchase more tickets in the future and become loyal to the brand.

For visitors to take an action you have to offer them a benefit in return, be it a discount, a tutorial, a membership, etc. With Free Website’s CRM, you can customize your website’s CTAs based on where users are in the buying cycle.

2. Spotify: personalize website with recommendations

Another method with which brands approach their customers is through consumption or purchase recommendations. This is achieved by studying user behavior on your own website and applying algorithms. One of the most notable examples is Spotify, which offers a series of songs to users based on the music they have already listened to on the platform; they will spend more time there as a result.

What to learn from this example of website personalization?

Implementing tools like Google Analytics to analyze user behavior on a website is vital; This way you will understand what the preferences of each of your prospects or clients are. This is also extremely important for the products or services you offer. Another example of this is the recommendations made by Amazon.

3. Mercado Libre: customize website with purchase incentives

As part of tracking user behavior on the website, the Argentine-based online store suggests its subscribers add more products to their cart to get free shipping. Even when going to the cart, the same message appears with the amount that remains to be covered. In this way people choose to add more products, instead of paying shipping costs.

What to learn from this example of website personalization?

Accompanying users on their purchase journey and providing them with an option that benefits both parties are great ways to strengthen the relationship between customers and companies. If you also have an online store, try to offer discounts on shipping or set an amount after which delivery is free.

4. Starbucks: Customize Website by Country

This is a clear example of personalizing a website by location. We have the official page of Starbucks in Mexico that during October joins the festivities of the time and accordingly promotes a special drink alluding to the Day of the Dead.

On the other hand, on the official page of Starbucks in Brazil, we find totally different information, in addition to the change of language, the month of October for that country means the arrival of spring.

What to learn from this example of website personalization?

For an international company it is vital that it adapt its products to the tastes of the people of each country. This inevitably applies to your web pages. Any company or business must make these differentiations from the local level. Free Website’s smart content helps you customize sections of your website , depending on the visitor’s location.

5. Uber: Customize Website by Account Type

Uber is one of the most famous brands of private transportation. Through its mobile application, it is responsible for coordinating both drivers and users who request its services. Upon entering your website, it asks the visitor to indicate what type of account they have to log in and show each one a different interface and options.

What to learn from this example of website personalization?

This brand prioritizes its partners and users with relevant content for each group, precisely because they obtain different benefits from the brand. So do not forget to give your place to all the collaborators since they also make it possible for your business to work and grow.

6. Facebook: personalize website with special dates

One of the most notable features of Facebook is that it offers personalized publications to each of its users, whether they are memories of the past, birthday cards for friends, relationship anniversaries, or friendship anniversaries, among others. This increases the use of your platform.

What to learn from this example of website personalization?

This type of personalization consists of humanizing users, taking into consideration important dates and people for them. Some brands even send emails with birthday wishes. If you give special treatment to your customers, they will also value your company.

7. Pinterest: personalize website by type of user

Adjusting the website for each type of user is something that makes a brand stand out; in this way, users notice that by registering or subscribing they have access to exclusive content or other advantages. This is something that Pinterest understands very well: it shows its visitors a main page that tries to demonstrate its virtues.

But registered users are shown this interface with images related to the searches and clicks they have made on the page.

What to learn from this example of website personalization?

If your brand or website has as its main objective the creation of an account, registration or subscription, it is essential that users are offered more personalized content that is not publicly accessible. This way visitors will feel rewarded by sharing their data with you. With Free Website’s CRM it is possible to personalize your web content for users with membership or subscription .

 8. Google Maps: customize website with mobile version

Currently there are multiple devices with which people browse the internet. For this reason, a brand must have its web design prepared so that it adapts to computers, laptops, tablets and, above all, mobile phones, because users consult and carry out more actions from there. In this case, we appreciate the adaptation of the Google Maps website: on the left, the computer version, and on the right, the mobile version.

What to learn from this example of website personalization?

In too many cases, the desktop version doesn’t look right or takes a long time to load from a smartphone, which is a poor user experience. This can lead to countless customer churn, so build the mobile version and follow Google Maps’ lead.

9. Sears: personalize their emails from their website

This store is an example of how you can take personalization one step further. Sears creates product recommendations for users who have registered on your page, based on the queries they have made on your site. Leverage that data from your customer’s journey and send them personalized offers by email with their name.

What to learn from this example of website personalization?

In addition to providing benefits to its users from the moment they register on its landing page, it gives them personalized attention through emails, which is positive for customer loyalty. Remember that with Free Website’s CRM you can personalize your web content, landing pages and emails.

So far we have come up with this list of examples of personalization on large brand websites. We hope that this article will help you make these adjustments to your own website and optimize the experiences of your visitors, subscribers or customers.

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